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ZSM East - Kolkata | Tier 1 FMCG

Kolkata Permanent View Job Description
The Zonal Sales Manager (ZSM) - East role is an excellent opportunity for an experienced professional to drive sales growth and manage a dynamic team in the FMCG industry. This position is based in Kolkata and focuses on delivering exceptional results in the food segment of FMCG.
  • Opportunity to work with a tier 1 FMCG company
  • Opportunity to work with a dynamic leadership

About Our Client

This role is with a well-established large organization in the FMCG industry, specializing in food products. The company is known for its strong market presence and commitment to delivering quality products to its customers.

Job Description

Key Responsibilities:

  • Sales & Business Growth, deliver zone-level sales targets across volume, value, and market share
  • Develop and execute annual and quarterly sales plans for General Trade
  • Drive numeric and weighted distribution, market penetration, and offtake growth
  • Manage primary, secondary, and tertiary sales performance
  • Channel & Distributor ManagementAppoint, develop, and govern distributors as per company norms
  • Monitor distributor health, ROI, credit norms, and infrastructure capability
  • Drive effective beat planning, route optimization, and coverage models
  • Team Leadership & Capability Building Lead, coach, and develop Area Sales Managers and frontline teams
  • Set clear performance expectations and review KPIs regularly
  • Build a high-performance, result-oriented sales culture across the zone
  • Trade Marketing & Execution, ensure flawless execution of trade schemes, visibility programs, and launches
  • Collaborate with Marketing and Customer Marketing teams on GT initiatives
  • Monitor in-market compliance and program effectiveness
  • Market Intelligence & Stakeholder Management, track competition, pricing, promotions, and market dynamics
  • Build strong relationships with key distributors, trade partners, and internal stakeholders
  • Provide actionable insights and recommendations to senior management

Key Deliverables:

  • Achievement of zonal sales, distribution, and profitability targets
  • Strong distributor network with high execution capability
  • High-quality sales team with low attrition and strong leadership bench
  • Timely and effective execution of GT programs and product launches

The Successful Applicant

  • Pool 1 - MBA from a Tier-1/Tier-2 B-School batch of 2013 , 2014, 2015, 2016 or 2017
  • Pool 2 - Strong sales background from a Tier 1 FMCG
  • Proven ability to lead, coach, and inspire high-performing sales teams
  • Strong analytical skills with the ability to convert data into action
  • Excellent communication, negotiation, and stakeholder management capabilities
  • Resilient, results-driven, and comfortable operating in dynamic market environments



What's on Offer

  • Leadership role with high ownership and decision-making authority
  • Opportunity to work on iconic, market-leading wellness and nutrition brands
  • Exposure to cross-functional collaboration and senior stakeholders
  • Strong focus on capability building and people development
  • Competitive compensation and long-term growth opportunities
Quote job ref
JN-042026-7004443

Job summary

Function
Sales
Sub Sector
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kolkata
Job Type
Permanent
Job Reference
JN-042026-7004443

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.