Back to search

VP Sales (Fire & Rescue Equipment, Govt Sales, Delhi, 15+ Yrs)

Delhi Permanent View Job Description
An exciting opportunity to drive nationwide growth, expand market presence, and lead strategic government and institutional sales initiatives across India. The role will spearhead sales transformation, revenue acceleration, market expansion, and team development.
  • Lead PAN India Sales for a Market Leader
  • High-Impact Leadership Role Reporting to CEO

About Our Client

Our client is a well-established Indian manufacturing organisation with over four decades of industry leadership. The company specialises in innovative solutions across firefighting equipment, emergency response systems, portable lighting solutions, and rescue equipment. With a strong nationwide presence, advanced manufacturing capabilities, and a reputation for engineering excellence, the organisation serves government agencies, defence establishments, public sector entities, industrial clients, and corporate customers across India.

Job Description

  • Develop and execute national sales strategies to achieve revenue and market share goals.
  • Drive business growth through government, defence, PSU, industrial and institutional channels.
  • Expand market presence across new geographies and industry verticals.
  • Lead and manage government tenders, bids, and institutional sales programmes.
  • Build strategic relationships with key stakeholders and decision-makers.
  • Lead, mentor, and scale a high-performing PAN India sales team.
  • Own sales performance, profitability, forecasting, and budget management.
  • Analyse market trends, competitor activity, and emerging opportunities.
  • Collaborate with marketing to strengthen brand visibility and market positioning.
  • Drive operational excellence and enhance sales effectiveness across regions.



The Successful Applicant

  • 15+ years of sales experience with significant leadership exposure, preferably within manufacturing, industrial products, firefighting, defence, infrastructure, engineering equipment, safety products, or related sectors.
  • Proven success in B2G sales, government procurement, tender management, and institutional sales.
  • Strong network across central and state government bodies, defence establishments, PSUs, and key industry stakeholders.
  • Demonstrated track record of delivering sustained revenue growth and market expansion.
  • Experience leading large, geographically dispersed sales teams.
  • Strong commercial acumen with exposure to sales planning, forecasting, and P&L management.
  • Strategic thinker with the ability to convert market insights into business growth opportunities.
  • Excellent stakeholder management, negotiation, influencing, and leadership skills.
  • MBA or Engineering background preferred, supported by a strong career progression in sales leadership roles.
  • Entrepreneurial, hands-on, and results-oriented leadership style.



What's on Offer

  • Opportunity to lead nationwide sales for a recognised market leader.
  • Direct reporting and strategic visibility with the CEO and leadership team.
  • Significant influence in shaping sales strategy and organisational growth.
  • Exposure to high-value government, defence, PSU, and institutional business opportunities.
  • Leadership responsibility for building and developing a large sales organisation.
  • Strong platform for career advancement and long-term executive leadership growth.
  • Competitive compensation package with performance-driven rewards.
  • Opportunity to work with innovative products serving critical safety and emergency response needs.



Quote job ref
JN-072026-7070081

Job summary

Function
Sales
Sub Sector
Technical / Industrial
What is your area of specialisation?
Industrial / Manufacturing
Location
Delhi
Job Type
Permanent
Job Reference
JN-072026-7070081

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.