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Strategic Marketing Head (Real Estate, 12-15+ years, Kolkata)

Kolkata Permanent View Job Description
The role leads the end-to-end marketing charter across multiple large-scale projects, directly aligned to revenue outcomes. You will architect strategy, drive execution, and build high-performance teams in a growth-led environment.
  • Own high-impact end to end digital focussed marketing
  • Lead marquee launches with scaled budgets & visibility

About Our Client

The hiring organization is a well-established, fast-growing real estate developer in Eastern India, known for premium residential and mixed-use developments. With an ambitious growth roadmap and multiple active and upcoming projects, the firm is investing significantly in brand-building, demand generation, and integrated marketing excellence.

Job Description

  • Own the entire marketing portfolio across multiple concurrent projects
  • Design and execute integrated marketing strategies aligned to sales targets
  • Lead GTM planning and large-scale project launches
  • Drive high-investment, multi-channel campaigns (Digital, Brand, Channel & On-ground)
  • Take hands-on ownership of:
    • Google Ads, Meta Ads, LinkedIn Ads
    • Performance marketing & lead generation
    • Google Analytics, ROI tracking & funnel optimisation
  • Manage and optimise large annual marketing budgets with ROI accountability
  • Run multiple campaigns in parallel with clear performance metrics
  • Lead, mentor, and scale a high-performing in-house marketing team
  • Partner closely with Sales and Leadership to ensure revenue alignment

The Successful Applicant

  • 15+ years of marketing experience, with 5+ years in a senior leadership role
  • A strong track record in FMCG, D2C/E-commerce, Consumer Durables, Fintech/NBFC, EdTech, Automobile, or Telecom
  • Proven ability to manage large campaign spends and investment allocation
  • A deeply data-led decision-making mindset
  • Experience managing teams, agencies, and multiple stakeholders
  • Clear, confident English communication and executive presentation skills
  • IT or Engineering degree (mandatory)
  • A blend of:
    • FMCG-grade strategic discipline
    • D2C-style digital sharpness
    • Investment acumen
    • Multi-campaign execution rigor
    • Strong people leadership



What's on Offer

  • A strategic leadership seat with direct impact on business growth
  • Ownership of high-visibility, high-budget campaigns
  • Opportunity to build and scale a future-ready marketing organization
  • Close collaboration with senior leadership and decision-makers
  • Competitive compensation



Quote job ref
JN-042026-6988351

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Property & Construction
Location
Kolkata
Job Type
Permanent
Job Reference
JN-042026-6988351

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.