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Head of App Merchandising

India Permanent View Job Description
Own and optimise in-app merchandising for a fashion-tech platform, driving discovery, engagement, and conversion. Collaborate with design, category, and growth teams to create compelling shopping journeys backed by data.
  • Build high-impact in-app experiences
  • Fast-growing fashion commerce startup

About Our Client

Our client is a rapidly scaling digital-first fashion commerce company focused on elevating the online shopping experience through curated discovery and seamless in-app journeys. They combine design thinking, data, and technology to deliver highly personalised and trend-driven retail experiences for modern consumers.

Job Description

  • Own in-app merchandising strategy across homepage, collections, and campaigns
  • Curate products, collections, and banners to maximise engagement
  • Analyse user data and behaviour to refine merchandising decisions
  • Partner with category, growth, and design teams on campaign execution
  • Run A/B tests to improve conversion and average order value
  • Ensure alignment with brand positioning and seasonal trends
  • Monitor competitor apps and industry best practices

The Successful Applicant

  • 8 to 13 years' experience in e-commerce or app merchandising
  • Strong analytical mindset with comfort in data tools
  • Excellent understanding of fashion and consumer trends
  • Experience with CMS tools and merchandising platforms
  • Ability to work cross-functionally in fast-paced environments
  • Strong attention to detail and visual storytelling

What's on Offer

  • Opportunity to shape merchandising in a high-growth startup
  • Exposure to cross-functional teams and leadership
  • Competitive compensation and performance incentives
  • Dynamic, collaborative, and innovative work culture
  • Career growth in fashion-tech and digital commerce
Quote job ref
JN-062026-7049613

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Technology & Telecoms
Location
India
Job Type
Permanent
Job Reference
JN-062026-7049613

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.