Save Job Back to Search Job Description Summary Similar Jobs- Work with one of the largest CPaaS companies HQ'ed in India- Work directly along with a veteran marketing leaderAbout Our ClientOur client is a fast-scaling B2B technology company operating in the cloud communications and customer engagement space. The company provides a comprehensive suite of products including omnichannel contact centre solutions, communication APIs, and conversational AI tools that power millions of customer interactions daily.Job Description1. Content Strategy, Distribution & ViralityOur client expects ownership of the content distribution strategy, ensuring every asset is repurposed and amplified across relevant organic channels.The role will focus on engineering content for virality by analysing trends and crafting strong hooks, headlines, and formats that drive engagement and sharing.The Content Marketer will manage the editorial calendar and produce long-form content including blogs, pillar pages, and technical articles.Content will be structured with on-page SEO best practices to drive high-intent organic traffic and maximise leads per article.2. Email Marketing & Nurture FlowsThe role involves writing and architecting lifecycle email journeys with thoughtful segmentation and flow logic.The Content Marketer will develop strategies to engage and warm cold or dormant leads using human, conversion-focused copy.Funnel performance will be monitored using CRM timestamps to identify bottlenecks and improve lead-to-MQL velocity through content interventions.3. Integrated Campaign ArchitectureOur client expects close alignment between organic and paid messaging, ensuring consistency across social content, email communication, and landing pages.The role will support attribution accuracy through proper UTM tagging and CRM data hygiene to measure organic impact effectively.4. Paid Media Collaboration (Creative Focus)The Content Marketer will collaborate with paid marketing stakeholders by supplying ad copy, creative angles, and campaign narratives.Ownership of landing page copy and post-click messaging is required, with a strong focus on conversion rates, CPL, and ROAS.5. Community Growth & EngagementThe role includes driving acquisition and activation for a developer-focused community through experiments and content-led initiatives.Responsibilities also include day-to-day moderation, hosting recurring engagement activities such as AMAs, and fostering discussions that convert community members into product users.The Successful ApplicantOur client requires exceptional writing skills across blogs, landing pages, email campaigns, and outbound content.Strong understanding of content distribution and social platform algorithms, with the ability to repurpose a single asset across multiple channels.3-5+ years of experience in content marketing, growth marketing, demand generation, or digital marketing roles.Comfort with analytics tools and CRM platforms to track user journeys from anonymous visitor to qualified lead.Solid grasp of campaign logic, including segmentation, exclusion strategies, and funnel mapping.What's on Offer- Industry leading compensation- Work with an industry veteranQuote job refJN-012026-6932651Job summaryFunctionSalesSub SectorIT & TelecommunicationsWhat is your area of specialisation?Technology & TelecomsLocationBangalore UrbanJob TypePermanentJob ReferenceJN-012026-6932651
