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The role leads integrated media and marketing planning for all businesses within the group, acting as the central owner of strategy, budgeting, governance, and performance. It works closely with leadership, agencies, and business teams to deliver data-driven, efficient, and high-impact campaigns across traditional, digital, and emerging platforms.
You will design and institutionalize the operating system for traditional media. first phase is focused on disciplined experimentation and playbook building. Year 2 and beyond is scaled execution using that playbook.
As Consumer Care Engagement Lead, you will be responsible for orchestrating the companies Digital / Social Consumer CARE ecosystem, orchestrating seamless, consumer-centric interactions. The focus is being "Brand Advocates" through social expertise, AI integration, and actionable consumer insights, bridging the gap between the CARE team, Brands, Divisions, and external partners.
This role leads integrated brand and marketing initiatives across the open digital commerce ecosystem, driving awareness, adoption, and engagement. It requires strong strategic thinking, storytelling expertise, and the ability to build impactful, multi-channel campaigns that influence diverse stakeholders.
This role leads the full brand and marketing charter, shaping strategy, creative direction, integrated campaigns, and multi‑channel consumer engagement. It requires a visionary leader who can scale brand impact, build high‑performing teams, and deliver measurable business growth.
Are you experienced in Below-the-Line (BTL) Marketing and ready to make an impact in the FMCG industry? This role focuses on creating and executing effective marketing campaigns to enhance brand visibility and drive consumer engagement
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