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ZSM North - Lucknow | Tier 1 FMCG

Lucknow Permanent View Job Description
The ZSM North - Lucknow role in the FMCG industry involves overseeing sales strategies and operations in the UP region to drive business growth. This position requires expertise in managing sales teams and achieving targets in the fast-moving consumer goods sector.
  • Opportunity to work with a tier 1 FMCG company
  • Opportunity to work with a dynamic leadership

About Our Client

The hiring company is a well-established organization in the FMCG industry, specifically within the food sector. It operates as a large organization with a strong presence across multiple regions and is known for its commitment to delivering high-quality consumer products.

Job Description

Key ResponsibilitiesSales & Business Growth

  • Deliver zone-level sales targets across volume, value, and market share
  • Develop and execute annual and quarterly sales plans for General Trade
  • Drive numeric and weighted distribution, market penetration, and offtake growth
  • Manage primary, secondary, and tertiary sales performance



Channel & Distributor Management

  • Appoint, develop, and govern distributors as per company norms
  • Monitor distributor health, ROI, credit norms, and infrastructure capability
  • Drive effective beat planning, route optimization, and coverage models



Team Leadership & Capability Building

  • Lead, coach, and develop Area Sales Managers and frontline teams
  • Set clear performance expectations and review KPIs regularly
  • Build a high-performance, result-oriented sales culture across the zone



Trade Marketing & Execution

  • Ensure flawless execution of trade schemes, visibility programs, and launches
  • Collaborate with Marketing and Customer Marketing teams on GT initiatives
  • Monitor in-market compliance and program effectiveness



Market Intelligence & Stakeholder Management

  • Track competition, pricing, promotions, and market dynamics
  • Build strong relationships with key distributors, trade partners, and internal stakeholders
  • Provide actionable insights and recommendations to senior management

Key Deliverables

  • Achievement of zonal sales, distribution, and profitability targets
  • Strong distributor network with high execution capability
  • High-quality sales team with low attrition and strong leadership bench
  • Timely and effective execution of GT programs and product launches

The Successful Applicant

  • Pool 1 - MBA from a Tier-1/Tier-2 B-School batch of 2013 , 2014, 2015, 2016 or 2017
  • Pool 2 - Strong sales background from a Tier 1 FMCG
  • Proven ability to lead, coach, and inspire high-performing sales teams
  • Strong analytical skills with the ability to convert data into action
  • Excellent communication, negotiation, and stakeholder management capabilities
  • Resilient, results-driven, and comfortable operating in dynamic market environments

What's on Offer

  • Leadership role with high ownership and decision-making authority
  • Opportunity to work on iconic, market-leading wellness and nutrition brands
  • Exposure to cross-functional collaboration and senior stakeholders
  • Strong focus on capability building and people development
  • Competitive compensation and long-term growth opportunities
Quote job ref
JN-042026-7004441

Job summary

Function
Sales
Sub Sector
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Lucknow
Job Type
Permanent
Job Reference
JN-042026-7004441

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.