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VP - Marketing

Delhi Permanent View Job Description
This role owns the category end-to-end - from identifying innovation opportunities and driving product development to defining brand narratives and scaling growth through high-impact media strategies.
  • Strong foundation in brand building, and product marketing
  • Ability to balance strategy with execution in fast-paced environments

About Our Client

A VC-backed wellness D2C brand focused on personal care and hygiene, scaling through digital-first channels and strong e-commerce presence.

Job Description

Key Responsibilities

1. Category Ownership & Growth

* Own category P&L and drive overall growth strategy

* Define category vision, roadmap, and expansion plans

* Identify white spaces, portfolio gaps, and innovation opportunities2. New Product Development (NPD)

* Lead end-to-end NPD from insight → concept → launch

* Translate consumer needs into product innovation

* Work closely with R&D, sourcing, packaging, and operations

* Ensure timely, high-impact product launches

* Drive differentiation via formulation, packaging, and positioning3. Brand & Product Communications

* Define brand positioning, messaging, and communication architecture

* Build compelling storytelling rooted in consumer insights

* Develop product value propositions and USPs

* Lead go-to-market strategies and launch communication plans

* Ensure consistency across ATL, BTL, digital, marketplace, and packaging4. Media Strategy & Growth

* Own and define full-funnel media strategy (awareness → retention)

* Align media planning with brand, product, and revenue goals

* Scale digital media across Meta, Google, YouTube, marketplaces, and emerging channels

* Balance performance marketing with brand building

The Successful Applicant



* 5+ years in marketing / category / media leadership roles

* Strong foundation in brand building, product marketing, and performance marketing

* Proven experience in launching and scaling products/categories

* Strong commercial acumen with P&L ownership

* Experience scaling media budgets and driving revenue growth

* Ability to balance strategy with execution in fast-paced environments

* Experience working in startups or high-growth consumer brands preferred

What's on Offer

  • A competitive salary package with attractive benefits.
  • Opportunities for career growth and professional development.
  • A collaborative and supportive work environment.
  • Challenging and impactful projects in the marketing domain.



If you are passionate about leading marketing efforts and driving success, we encourage you to apply for this exciting opportunity.

Quote job ref
JN-052026-7008977

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
Technology & Telecoms
Location
Delhi
Job Type
Permanent
Job Reference
JN-052026-7008977

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.