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UP State Head| Alcobev

New Delhi Permanent View Job Description
The UP State Head will be responsible for driving revenue growth, strengthening distribution, and executing market strategy for a leading alcobev portfolio across Uttar Pradesh. This role demands strong leadership, expertise in navigating regulatory environments, and the ability to scale operations in a large, diverse market.
  • Lead a large and strategically critical state with full ownership of sales
  • Drive expansion across a complex and high-potential geography

About Our Client

Our client is a well-established and rapidly growing organisation in the alcobev (alcoholic beverages) industry, with a strong portfolio and increasing footprint across India. The company focuses on premiumisation, distribution excellence, and building sustainable market leadership in key regions.

Job Description

  • Lead overall sales and business operations for Uttar Pradesh with full accountability for revenue and profitability.
  • Develop and execute state-level strategies to drive growth, expand distribution, and increase market share.
  • Manage and strengthen distributor partnerships, ensuring effective reach across urban and rural markets.
  • Navigate state excise policies, regulatory frameworks, and compliance requirements specific to Uttar Pradesh.
  • Analyse market trends, customer behaviour, pricing, and competitor activities to identify growth opportunities.
  • Collaborate with marketing teams to drive brand visibility, activations, and trade engagement initiatives.
  • Track sales performance, forecast demand, and provide actionable insights to senior leadership.
  • Build and lead a high-performing sales team, driving capability development and performance management.
  • Ensure strong execution across on-trade and off-trade channels.

The Successful Applicant

  • Proven experience in the alcobev industry, with strong exposure to large state management (preferably Uttar Pradesh or similar markets).
  • In-depth understanding of UP excise regulations, route-to-market, and distribution complexities.
  • Demonstrated success in scaling sales and managing large distributor networks.
  • Strong leadership and team management skills with the ability to drive performance in diverse geographies.
  • Excellent stakeholder management and negotiation capabilities.
  • Analytical mindset with a structured approach to business planning and execution.
  • Highly result-oriented with strong ownership and accountability.
  • Bachelor's degree in business, marketing, or related field (MBA preferred).

What's on Offer

  • Opportunity to lead one of the largest and most dynamic alcobev markets in India.
  • High-impact leadership role with strong visibility among senior stakeholders.
Quote job ref
JN-052026-7011805

Job summary

Function
Sales
Sub Sector
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
New Delhi
Job Type
Permanent
Job Reference
JN-052026-7011805

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.