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Social Media & Content Lead

Mumbai Permanent Work from Home or Hybrid View Job Description
Join a high-growth, consumer-focused startup looking to build a market-leading content and community ecosystem across YouTube, Instagram, and other digital platforms. This is an opportunity to own end-to-end content strategy, organic growth, creator partnerships, and content-led customer acquisition while building a team from scratch
  • Build and scale a category-defining content engine from the ground up
  • Own YouTube, social media growth, podcasts and original content IPs

About Our Client

Our client is a fast-growing, venture-backed consumer platform focused on helping people lead healthier and better lifestyles through a unique blend of technology, expertise, and personalized experiences. Founded by successful entrepreneurs with a proven track record of building and scaling businesses, the company is on an exciting growth journey and is investing heavily in brand building, content, and community as key growth drivers.

Job Description

  • Own and scale the company's organic content ecosystem across YouTube, Instagram, Facebook, and emerging platforms.
  • Develop and execute the overall content strategy, content calendar, and audience growth roadmap.
  • Build and launch original content formats including podcasts, video series, expert-led content, and recurring content IPs.
  • Lead content production end-to-end, including ideation, scripting, agency management, shoot oversight, publishing, and performance tracking.
  • Drive community growth, engagement, and content-led customer acquisition.
  • Partner with founders, subject matter experts, creators, and cross-functional teams to create impactful consumer-facing content.
  • Use analytics and audience insights to optimize watch time, engagement, retention, and platform growth.
  • Build and lead a high-performing content and social media team as the function scales.

The Successful Applicant

  • 6-12 years of experience in content, social media, audience growth, or content marketing roles.
  • Background in consumer, consumer-tech, D2C, wellness, lifestyle, fintech, or digital-first businesses.
  • Proven track record of scaling YouTube and social media channels organically.
  • Experience owning content strategy from ideation through execution and measurement.
  • Strong understanding of content-led brand building and customer acquisition.
  • Experience creating long-form video content, podcasts, or original content properties is highly preferred.
  • Comfortable working with creators, production agencies, and internal stakeholders.
  • Data-driven mindset with strong knowledge of content metrics, audience behavior, and platform analytics.
  • Entrepreneurial and hands-on approach, with the ability to thrive in a fast-paced startup environment.

What's on Offer

  • Opportunity to build a category-leading content and social media function from the ground up.
  • High visibility role working closely with senior leadership and founders.
  • Significant ownership, autonomy, and impact on business growth.
  • Chance to shape one of the most exciting consumer brands in its category.
  • Competitive compensation and long-term growth potential within a rapidly scaling organization.
Quote job ref
JN-082026-7081153

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Healthcare Providers
Location
Mumbai
Job Type
Permanent
Job Reference
JN-082026-7081153
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.