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Senior Manager - Retention and Loyalty

Mumbai Permanent View Job Description
you will define and execute all customer retention activities. You will own the entire post-purchase customer journey, grow the companies subscriber base and their lifetime value, and define ways to better retain and engage customers.
  • Opportunity to work with a high-growth D2C brand in the Wellness space
  • Opportunity to lead the retention marketing for the brand

About Our Client

  • Our client is a high-growth D2C brand in the Wellness space



Job Description

  • Grow customer retention rate and LTV
  • Develop the customer retention and loyalty strategy for the company
  • Lead and execute the retention marketing plan
  • Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics
  • Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings
  • Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting
  • Collaborate closely with several teams, including Marketing, Product/Tech, Category, Operations, Customer Experience to build retention marketing/communications, UI/UX, payments, customer support, etc)

The Successful Applicant

  • 3-5 years in a strong data-driven, analytical role, e.g., tier-1 management consulting firms, investment banking firms
  • 1-2 years in a hands-on marketing or consumer-focused role, preferably in the digital space (e.g., direct-to-consumer, e-commerce)
  • MBA from a tier-I institute
  • Strong program management skills - ability to interact and influence multiple partners and internal/external stakeholders
  • A great passion for consumers and consumer experiences, with a dependable ability to utilize consumer research and data to drive actionable insights
  • Ability to multi-task and be able to handle multiple competing priorities
  • A keen sense of ownership, speedy execution and resourcefulness
  • Ability to work effectively and independently in a fast-paced environment with tight deadlines
  • Excellent written and oral communication skills

What's on Offer

  • Opportunity to work with a high-growth D2C brand in the Wellness space
  • Opportunity to lead the retention marketing for the brand



Quote job ref
JN-052026-7019067

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-052026-7019067

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.