Senior Manager - Digital & Marketplaces | 8+ years | Delhi NCR

Full-Funnel Digital Experience Ownership :

• Own the end-to-end digital consumer journey across D2C and marketplaces through Discovery, Brand understanding & consideration, persuasion & conversion, repeat and retention
• Design a clear full-funnel digital architecture where brand narratives feed performance outcomes, performance activity reinforces brand meaning

D2C Web & App Experience :

• Own the experience, performance, and optimisation of D2C Web and App platforms from discovery through repeat
• Partner with Ecommerce, Product, and Tech teams to influence information architecture and navigation, Category and PDP storytelling, conversion journeys, friction reduction, and confidence signals
• Use behavioural data to continuously improve browse-to-buy journeys, app engagement and adoption, personalisation and relevance

Digital Discovery & Always-On Demand Creation :

• Influence digital discovery strategy across paid and organic search, Social and video platforms, Always-on YouTube ecosystems, Local and intent-led discovery (GMB)
• Ensure brand shows up credibly, consistently, and prominently across digital discovery moments
• Expand discovery beyond paid media through content, creators, SEO, and platform-native thinking

Marketplace Discovery, Media & Performance Influence :

• Act as digital demand authority for marketplace ecosystems, treating marketplaces as major discovery platforms, media environments, consideration and persuasion engines
• Influence top-funnel marketplace media investments, including search visibility, category placements, native platform media formats
• Partner with Marketplace and Performance teams to translate brand and category narratives into marketplace storefronts, listings, and PDP storytelling and ensure content, video, reviews, and assets build confidence and consideration
• Guide marketplace performance and conversion strategies by defining audience, intent priorities and ensure performance plans balance sales goals with brand demand creation
• Understand and leverage marketplace algorithms, ranking mechanics, and media levers to drive sustainable discoverability and category leadership
• Drive alignment between D2C digital strategy and marketplace growth plans

Performance Marketing Partnership (Dotted Line) :

• Provide strategic direction and governance to D2C Performance Marketing teams
• Ensure performance marketing is category-led, audience-aware, aligned to brand and content narratives
• Drive strong integration between upper-funnel brand activity and lower-funnel performance outcomes

Content, Creator & Platform Integration :

• Act as platform and format authority for digital content and media, including shortform social video, longform video, Search and utility led content
• Partner with Influencer, PR & Content Teams to ensure brand and influencer content is discoverable across D2C and marketplaces, platform-native and format-appropriate and effectively reused across paid, owned, and commerce journeys

SEO, Search & Emerging Discoverability :

• Own technical, content, and authority-led SEO across D2C Web, App, and Marketplaces
• Lead initiatives for AI-led search, LLM/GPT citation and conversational discovery through structured data, brand authority assets, and knowledge graph optimisation

Audience Strategy, Nurturing & Repeat Behaviour :

• Define audience and intent segmentation frameworks
• Partner with CRM & Loyalty teams to design digital-led nurture and lifecycle journeys, improve repeat purchase, retention, and lifetime value
• Ensure digital journeys reduce friction, build confidence, and support decision-making

Measurement, Analytics & Growth Intelligence :

• Own digital measurement frameworks across full-funnel performance, attribution and incrementality, Brand-to-commerce impact across D2C and marketplaces
• Own and evolve measurement and martech frameworks across Web, App, D2C, and Marketplaces using Google Analytics, Adobe, app analytics, media dashboards, attribution tools
• Translate data into actionable growth decisions and use insights to continuously refine strategy, channel mix, and investment

Innovation & Digital Modernisation :

• Drive experimentation across new platforms, formats, and growth models to attract younger, affluent audiences and postion the brand as modern, stylish, and digitally relevant
• Pilot, test, and scale innovations with speed and analytical rigor