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Product Marketing Manager - NBFC

International Permanent INR3,150,000 - INR3,850,000 per year View Job Description
This role combines product marketing, go-to-market strategy, and performance-driven growth to drive customer acquisition and business outcomes. The individual will work closely with product, business, creative, and analytics teams to launch campaigns, optimize funnels, and scale growth initiatives
  • Own product marketing and growth for a high-impact business.
  • Drive GTM, acquisition, and performance marketing at scale.

About Our Client

Our client is a fast-growing, technology-led financial services organization focused on delivering innovative consumer solutions. The company is investing heavily in product innovation, customer acquisition, and digital growth to expand its market presence.

Job Description

  • Develop and execute product positioning and go-to-market strategies.
  • Lead product launches and integrated marketing campaigns.
  • Plan and optimize performance marketing initiatives across digital channels.
  • Drive customer acquisition, lead generation, and funnel conversion.
  • Track and improve key metrics including CAC, CPL, conversion rates, and ROI.
  • Partner with product, creative, media, and analytics teams to deliver growth outcomes.

The Successful Applicant

  • 4-7 years of experience in product marketing, growth marketing, or performance marketing.
  • Strong understanding of digital marketing channels and campaign execution.
  • Experience in product positioning, GTM strategy, and campaign management.
  • Analytical mindset with expertise in campaign tracking and optimization.
  • Ability to balance strategic thinking with hands-on execution.
  • Experience in fintech, lending, or financial services is preferred.

What's on Offer

  • Opportunity to own both product marketing and growth charter.
  • High visibility role with cross-functional leadership exposure.
  • Direct impact on acquisition, engagement, and business growth.
  • Fast-paced environment with significant learning and career growth opportunities.
  • Competitive compensation and long-term growth potential.
Quote job ref
JN-092026-7102540

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
Financial Services
Location
International
Job Type
Permanent
Job Reference
JN-092026-7102540

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.