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Performance and Social Marketing Manager

Mumbai Suburban Permanent View Job Description
The role of a Performance and Social Marketing Manager in the pharmaceutical industry involves strategizing and executing marketing campaigns to enhance brand visibility and engagement. The position requires expertise in handling social media channels and performance marketing to achieve targeted business outcomes.
  • Drive high‑impact digital campaigns and shape Rx brand growth
  • Lead performance marketing and elevate digital visibility

About Our Client

The hiring company is a large organization within the pharmaceutical industry, known for its contributions to the life sciences sector. They are committed to delivering quality products and maintaining a strong presence in the market.

Job Description

  • Plan and execute all digital marketing campaigns, including SEO/SEM, marketing automation, multichannel marketing, influencer marketing, social media and display advertising campaigns
  • Brainstorm new and creative growth strategies and understanding on marketing campaigns
  • Collaborate with internal business teams to plan, design and build memorable digital experiences for brands/ services
  • Collaborate with agencies and other vendor partner
  • Lead campaign planning, execution, and optimization across Search, Display, Shopping, YouTube, Facebook, and Instagram
  • Explore new ad formats, tools, and tactics to stay ahead of industry trends
  • Design and implement paid and organic visibility campaigns to drive traffic and conversions on different market places
  • Manage keyword bidding strategies to improve product search rankings and discoverability
  • Monitor campaigns performance across e-commerce platforms and take corrective actions when necessary.
  • Optimize spend on visibility, search, and discounts to maximize ROI and meet sales targets



The Successful Applicant

A successful Performance and Social Marketing Manager should have:

  • A background in marketing, communications, or a related field within life sciences or pharmaceuticals.
  • Proven expertise in performance marketing and social media management.
  • Strong analytical skills to interpret data and optimize campaigns effectively.
  • Proven working experience in digital marketing and up-to-date with the latest trends and best practices in online marketing and measurement
  • 5+ years in performance advertising with strong experience on both Google, affiliates and Meta platforms.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Knowledge of website analytics tools (e.g., Google Analytics, SEMRush)



What's on Offer

  • Competitive salary
  • Attractive holiday leave policy to maintain a healthy work-life balance.
  • Opportunity to work with a leading organization in the pharmaceutical industry.
  • Supportive company culture fostering professional growth and development.



If you are passionate about marketing and aspire to make an impact in the pharmaceutical industry, this role in Mumbai Suburban is your opportunity. Apply now to be a part of a leading life sciences team!

Quote job ref
JN-022026-6957244

Job summary

Function
Healthcare & Life Sciences
Sub Sector
Marketing
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Mumbai Suburban
Job Type
Permanent
Job Reference
JN-022026-6957244

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.