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Manager - Integrated Digital Media | Tier 1 Global FMCG

Mumbai Permanent View Job Description
In this role the successful candidate will be responsible for driving the Digital Media Strategy & Execution across across brands to achieve brand outcomes and business growth.The candidate will be responsible for setting KPIs, managing execution of digital plans, monitoring their performance output as well as business/performance outcomes.
  • Opportunity to work with a Tier 1 Global FMCG
  • Opportunity to lead the Digital Media Strategy and execution

About Our Client

  • Our client is a Tier 1 Global FMCG



Job Description

Main Responsibilities:

  • Responsible for the development of the Digital strategy across different channels/platforms (eg: Online video, social media & influencer strategy) based on a consumer journey.



Strategic Development:

  • Lead the development and implementation of comprehensive digital media strategies
  • Ensure alignment of digital strategies with brand experience goals and business growth objectives.
  • Utilize consumer journey analytics to inform strategy across different digital channels, including online video, social media, and influencer strategies.



Execution and Optimization:

  • Ensure monthly media briefing is managed as per agreed timelines, work with media agency to have the media plans shared on time, evaluate and
  • approve monthly media plans (all touchpoints). Align plans with Brand Managers and ensure creative agencies fill the Material requisition accurately & timely
  • Weekly check-in on plan deliveries and creative optimisations where necessary
  • Set and monitor KPIs across consumer journeys to optimize both top and down-funnel objectives.
  • Integrate off-platform plans with eCommerce activations to drive traffic and conversions.
  • Identify data-driven insights to continuously enhance digital campaign performance.



Cross-Functional Collaboration:

  • Work closely with brand, marketing, and eCommerce teams to ensure cohesive digital strategies.
  • Collaborate with external agencies and internal stakeholders to scale digital initiatives effectively.



Innovation and Trend Adoption:

  • Drive digital transformation by challenging teams with innovative thinking and planning approaches
  • Keep abreast of digital media trends to refine and optimize media effectiveness.
  • Keep abreast of evolution in digital platforms and ensure CP brands adopt the latest in line with our strategy to stay ahead of the curve vs playing catch up



Capability Building:

  • Build capabilities of brand and marketing teams through training programs, digital days, and other interventions
  • Owned media management: the candidate will also hold accountability for the owned media assets like the work on the Website, SEO and SEM. There willbe close working with the divisional team for this workstream.
  • He/She will also be expected to collaborate with the CRM lead to have strong FPD data usage in our brand plans.



Agency and Budget Management:

  • Manage digital agency relationships for media planning and creative development.
  • Work with finance teams to oversee digital media budget and ensure efficient billing processes

The Successful Applicant

A successful Manager - Digital Media should have:

  • 7+ years of relevant experience
  • Direct experience on digital planning/buying across all platforms
  • Integrated campaign planning (assigning roles to channels such as social, video, search, influencer) focus on long term brand building
  • Must have some experience in performance digital marketing
  • First hand knowledge of relevant ad tech tools and technology - Facebook ad manager, Google Marketing platform, Brand safety and tagging tools
  • Sharp and sensible understanding of the Digital Ecosystem.
  • Be able to apply innovative problem solving skills and logical analytical thinking that canconnect the dots to drive results in a sustainable and scalable way
  • Team players who can collaborate effectively, convince, influence and inspire various stakeholders to achieve structure, scale, efficiency and agility.
  • Thrive in a dynamic and ever-changing, ambiguous environment and be comfortable with unprecedented ways of working

What's on Offer

  • Opportunity to work with a Tier 1 Global FMCG



Quote job ref
JN-042026-6998418

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-042026-6998418

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.