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Head of Performance Marketing - D2C Skincare Brand

Pune Permanent View Job Description
Join a rapidly growing consumer brand and lead its performance marketing strategy across Meta, Google, and other digital acquisition channels. This is a high-impact leadership role offering end-to-end ownership of customer acquisition, media investments, and growth outcomes.
  • Lead growth for a fast-scaling, profitable. well-funded D2C consumer brand
  • Own ₹2Cr+ monthly budgets and drive measurable business impact

About Our Client

Our client is a fast-growing, digital-first consumer products company that has built a strong presence through innovative products, customer-centric thinking, and a robust online business model. With ambitious expansion plans and significant investments in digital growth, the organization is looking to strengthen its leadership team with an experienced performance marketing professional.

Job Description

  • Develop and execute the overall performance marketing strategy across Meta, Google, YouTube, Display, and other paid channels.
  • Manage and optimize digital media budgets exceeding ₹2 crore per month.
  • Drive customer acquisition, retention, and revenue growth through data-driven campaigns.
  • Monitor and improve key performance metrics including ROAS, CAC, CTR, CPC, CPA, and conversion rates.
  • Lead experimentation through A/B testing of creatives, audience segments, and landing pages.
  • Collaborate closely with creative, content, and leadership teams to maximize campaign effectiveness.
  • Build performance dashboards and derive actionable insights to improve marketing efficiencies.
  • Stay ahead of platform updates, industry trends, and emerging growth opportunities.
  • Lead and mentor a growing performance marketing team.

The Successful Applicant

  • 7+ years of experience in performance marketing, ideally within D2C, eCommerce, or consumer brands.
  • Strong hands-on expertise across Meta Ads, Google Ads, YouTube, Shopping, and analytics platforms.
  • Proven experience managing large-scale digital advertising budgets (₹2 crore+ monthly).
  • Strong analytical mindset with a track record of driving profitable growth.
  • Excellent communication and stakeholder management skills.
  • Ability to think strategically while remaining hands-on with execution.
  • Prior leadership experience managing teams and cross-functional stakeholders.
  • Agency candidates with significant exposure to leading D2C brands will also be considered.

What's on Offer

  • Opportunity to lead growth for a rapidly scaling consumer business.
  • High visibility role with direct interaction with senior leadership.
  • Ownership of substantial marketing budgets and business-critical KPIs.
  • Fast-paced entrepreneurial environment with significant learning and growth opportunities.
  • Competitive compensation package in the ₹30-40 LPA range, along with the opportunity to create meaningful business impact.
Quote job ref
JN-082026-7092739

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Pune
Job Type
Permanent
Job Reference
JN-082026-7092739

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.