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Head of Modern Trade

Mumbai Permanent View Job Description
The Head of Modern Trade will be responsible to drive large-scale expansion across Modern Trade , General Trade distribution networks for the company
  • Opportunity to work with a Leading D2C Foods Company
  • Opportunity to drive their entire Offline Sales division

About Our Client

Our Client is a leading D2C Foods Company

Job Description

  • Strategy & Planning: Develop annual, quarterly, and monthly sales strategies to drive revenue growth, market share expansion, and profitability across all offline channels.
  • Distribution Management: Design and optimize the distribution architecture, including appointing, managing, and maintaining strong relationships with super‑stockists and distributors.
  • Retail Expansion & Penetration (General Trade): Drive expansion into new territories and increase SKU penetration in existing retail outlets across General Trade.
  • Modern Trade & Gifting Channel: Oversee Key Account Management for Modern Trade partners and scale the institutional and corporate gifting vertical to drive incremental revenue.
  • Trade Marketing & Visibility: Collaborate with marketing teams to execute on‑ground activations, merchandising, and in‑store visibility initiatives to strengthen brand presence.
  • Team Leadership: Recruit, train, and manage a regional sales team, fostering a high‑performance culture focused on achieving targets and ensuring compliance.
  • Commercials & Forecasting: Monitor and safeguard the cash cycle, manage credit limits, and provide accurate monthly and quarterly sales forecasts.
  • Market Intelligence: Track competitor activities, pricing strategies, and market trends to rapidly adapt sales and distribution strategies.



The Successful Applicant

  • 10+ years of experience in FMCG / Food / Organic category, with at least 4-5 years in a senior leadership role leading national or regional teams
  • Strong exposure to Modern Trade and distributor-led General Trade model
  • Deep understanding of FMCG distribution, retail dynamics, and supply chain processes
  • Existing network within Modern Trade chains and regional distributors preferred
  • Proven track record of scaling revenue in premium / health / organic brands
  • Experience managing a ₹100+ Cr portfolio preferred
  • Strong analytical, negotiation, and commercial acumen
  • Bachelor's degree in Marketing or Business Administration (MBA preferred)

What's on Offer

  • Opportunity to work with a Leading D2C Foods company
  • Opportunity to lead their entire Offline Sales division
Quote job ref
JN-022026-6955311

Job summary

Function
Sales
Sub Sector
FMCG & Consumer
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-022026-6955311

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.