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Head - Digital Marketing

Mumbai Permanent View Job Description
This role leads the digital marketing function, driving brand visibility, customer acquisition, and performance optimisation across all digital channels while managing cross-functional teams and agency ecosystems.
  • High-impact leadership role shaping digital transformation
  • Strategic and hands-on exposure across functions

About Our Client

A leading legacy real estate developer in India undergoing rapid digital and geographic expansion in a competitive, evolving property market.

Job Description

  • Lead end-to-end digital marketing strategy covering performance, content, social, ORM, and omni-channel customer engagement.
  • Build and strengthen the brand's digital presence across owned platforms (website, social media, YouTube, etc.).
  • Drive performance marketing initiatives to maximise lead generation, ROI, and funnel optimisation.
  • Develop and execute data-driven content and consumer engagement strategies aligned with market trends.
  • Collaborate with sales, pre-sales, and brand teams to improve lead quality, conversions, and walk-ins.
  • Manage marketing automation and digital ecosystem including CRM integrations (e.g., Salesforce Marketing Cloud).
  • Lead and mentor cross-functional teams and manage agencies, vendors, and technology partners.
  • Monitor industry trends, competition, and emerging technologies to drive continuous digital innovation and efficiency.

The Successful Applicant

  • 15-22 years of experience in digital marketing, with exposure to real estate or similarly complex, lead-driven industries
  • Strong expertise across performance marketing, social media, content, SEO/SEM, and marketing automation
  • Proven track record of driving ROI-led campaigns, lead generation, and funnel optimisation at scale
  • Hands-on experience with tools like Google Analytics, SEMrush, Salesforce Marketing Cloud, and other MarTech platforms
  • Deep understanding of consumer behaviour, digital trends, and omni-channel customer journeys
  • Demonstrated ability to lead cross-functional teams and manage agencies and external partners
  • Strategic thinker with a data-driven mindset and strong analytical capabilities
  • Strong stakeholder management skills with the ability to collaborate closely with sales, pre-sales, and brand teams

What's on Offer

  • Senior leadership role with significant autonomy to shape the organisation's digital strategy and transformation
  • Opportunity to work with a well-established, high-growth real estate platform with strong expansion plans
  • High visibility role with direct impact on revenue, brand building, and customer acquisition
  • Exposure to large-scale marketing budgets and end-to-end ownership of digital ecosystems
  • Collaborative environment working closely with senior stakeholders across marketing, sales, and technology
  • Access to advanced MarTech tools and opportunity to drive innovation in customer lifecycle management
  • Competitive compensation aligned with industry benchmarks for leadership positions
  • Strong platform for long-term career growth within a rapidly scaling organisation
Quote job ref
JN-062026-7046169

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Property & Construction
Location
Mumbai
Job Type
Permanent
Job Reference
JN-062026-7046169

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.