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Head Content/Creative Direction (10+, Gurgaon)

Gurgaon Permanent View Job Description
The professional will lead content strategy, branding, and digital growth for a luxury-focused organization, with a strong emphasis on CXO positioning and premium storytelling. This role blends creative direction, Instagram growth expertise, and luxury brand sensibility to build influence and authority among affluent audiences.
  • Work directly with founders, CXOs
  • Lead a high-impact content and branding function

About Our Client

Our client is known for its refined brand aesthetics and premium customer experience. The company focuses on delivering aspirational, high-quality offerings to a discerning clientele, with a strong emphasis on innovation and brand excellence.

Job Description

Content Strategy (CXO & Luxury Brand Positioning)

  • Develop high-authority content narratives for founders, CEOs, and luxury brands
  • Translate brand philosophy and business insights into aspirational, premium storytelling
  • Build thought leadership frameworks around luxury, lifestyle, exclusivity, craftsmanship, and influence



Instagram Growth & Performance Marketing

  • Design and execute organic growth strategies (0 → 100K+ followers) for luxury audiences
  • Leverage deep understanding of:
    • Reels algorithm
    • Hook psychology
    • Retention loops
    • Save/share-driven content
  • Conduct A/B testing on hooks, formats, and storytelling styles



Content Creation (Luxury Aesthetic)

  • Create high-end:
    • Reels (luxury lifestyle, brand storytelling, founder POV)
    • Carousels (minimal, insightful, premium tone)
    • Stories (behind-the-scenes, exclusivity-driven)
  • Maintain a clean, minimal, and aspirational visual language aligned with luxury standards
  • Ensure brand consistency across all touchpoints



Personal Brand Building

  • Work closely with CXOs to extract ideas, insights, and unique perspectives
  • Convert them into high-impact, viral yet premium content
  • Balance authority, relatability, and exclusivity in all messaging



Market Intelligence & Brand Strategy

  • Track global trends across luxury retail, fashion, lifestyle, and creator ecosystems
  • Analyze competitors, luxury brands, and influencers to identify opportunities
  • Drive differentiation through strong positioning and storytelling



Leadership & Stakeholder Management

  • Collaborate with leadership to align brand and marketing strategy with business goals
  • Manage budgets and ensure efficient execution of campaigns

The Successful Applicant

10+ years of experience in marketing, branding, or content strategy

Strong background in luxury retail, lifestyle, or premium consumer brands

Proven expertise in CXO profiling and high-end audience engagement

Demonstrated success in Instagram growth (Reels-first approach)

Deep expertise in:

  • Hook writing & storytelling
  • Visual composition & luxury aesthetics
  • Digital growth strategy & audience psychology



Experience working with Founders, CXOs, or high-net-worth individuals

Strong understanding of luxury consumer behavior and premium positioning

Leadership experience managing creative and marketing teams

Tools proficiency: Adobe Premiere Pro / CapCut, Canva

  • Ability to think as a strategist, storyteller, and brand builder

What's on Offer

Opportunity to work in a fast-growing, premium brand environment in Gurgaon

High-visibility role working closely with leadership and influential stakeholders

Quote job ref
JN-062026-7031482

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Retail
Location
Gurgaon
Job Type
Permanent
Job Reference
JN-062026-7031482

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.