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Growth Marketing Lead | SaaS | Bangalore

Bangalore Urban Permanent View Job Description
You will build and operate a unified demand engine across paid and AI powered paid channels, email and lifecycle programs, product led growth loops, content driven demand, and sales assisted motions.
  • This is a hands-on role with direct revenue ownership.
  • Own how demand is created and expanded across the customer lifecycle.

About Our Client

Our client is a Series B funded SaaS product organisation, predominantly targeting the US market.

Job Description

Demand Strategy & Pipeline Ownership

  • Own demand generation strategy across inbound, outbound, paid, ABM, and PLG channels
  • Deliver qualified pipeline and revenue targets (MQL → SQL → Closed‑Won)
  • Build a balanced demand mix across self‑serve, sales‑assisted, and enterprise motions
  • Develop annual and quarterly demand plans aligned with business goals



Channel Execution

  • Scale inbound programs across SEO, content, lifecycle/email, community, and partnerships
  • Own paid demand programs (search, paid social, review platforms, ABM ads) with ROI discipline
  • Define and execute ABM and enterprise demand programs for mid‑market and enterprise ICPs
  • Partner with Product and Growth teams on PLG initiatives (trial, freemium, activation)



Team Leadership & Collaboration

  • Build, lead, and develop a high‑performing demand generation team
  • Coach team members across performance marketing, inbound, lifecycle, and analytics
  • Partner closely with Sales, Product Marketing, RevOps, and Customer Success
  • Act as the demand generation thought partner to leadership



Measurement & Optimization

  • Own key demand and revenue metrics: MQL, SAL, SQL, pipeline, CAC, LTV, payback, conversion rates
  • Ensure clean attribution, reporting, and forecasting across channels
  • Drive continuous experimentation, optimisation, and performance improvement
  • Use customer, sales, and funnel insights to refine targeting and messaging

The Successful Applicant

  • 6-12+ years of experience in B2B SaaS demand generation or growth marketing
  • Proven track record of owning pipeline and revenue outcomes, not just traffic or leads
  • Experience working with sales‑assisted and enterprise sales motions
  • Open to both ICs and people managers.

What's on Offer

  • Industry leading compensation
  • Work with a pedigreed set of leadership
  • This is a 3 day WFO opportunity
Quote job ref
JN-032026-6981595

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
Technology & Telecoms
Location
Bangalore Urban
Job Type
Permanent
Job Reference
JN-032026-6981595

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.