GM Marketing | Luxury MNC | Gurgaon | 10+ years

Designation: GM Marketing

Reports to: Managing Director

Location: Gurgaon

Team Size: 3 Key ResponsibilitiesEstablish Marketing Strategy

• Plan, develop and direct marketing efforts for the brand and it's products
• Create strategies to take advantage of market opportunities
• Assist integration of campaigns with brand consistency
• Manage and coordinate all marketing, advertising and promotional activities
• Develop brand standards and usage guidelines
• Work crossfunctionally with finance, marketing and leadership teams to prepare the Marketing Plan and lead Budgeting and Forecasting activities on a yearly, quarterly and monthly basis

Product Management

• Analyze sales data to update the brand and category portfolio, determine new products and boost underperforming products
• Manage product portfolio, as well as defining the positioning strategies for those products
• Forecast initial launching quantity of new product through analysing local marketability and performance of existing similar products

Establish Promotion Strategy of Product

• Develop localized marketing communication and branding
• Select product and category for local promotion through market analysis

Conduct Market Research/intelligence

• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Conduct market research to determine market requirements for existing and future products
• Evaluate and deliver local opinion when developing new products (concept, contents, product name, etc.)

Brand Stewardship & Content Governance

• Supervise brand content
• Manage access to brand assets