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Digital Marketing Sr Manager | Insurance | Gurgaon | 4+ years

Gurgaon Permanent View Job Description
This role focuses on driving digital growth through performance marketing and strategic digital partnerships/alliances.
  • Work with a leading player in the insurance space
  • Own end-to-end digital funnel from acquisition to conversion

About Our Client

A leading, publicly listed player in the insurance space with a strong digital and distribution ecosystem. Known for its customer-first approach, high claim settlement ratios, and consistent growth in the BFSI sector.

Job Description

* Lead end-to-end digital content strategy across channels (Email, WhatsApp, Push, in-app, etc.)

* Drive execution of multi-channel performance campaigns with focus on engagement and conversions

* Manage large-scale performance marketing budgets with strong ROI orientation

* Act as SPOC for digital partners and aggregators; drive lead generation and quality improvements

* Identify and onboard new digital partnerships to optimize CAC and diversify lead sources

* Map and optimize end-to-end customer journeys across digital touchpoints

* Run A/B tests on landing pages and communication flows to improve conversion rates

* Collaborate closely with inside sales/tele-calling teams to improve lead-to-closure ratios

* Translate sales feedback into marketing strategies to improve funnel efficiency

* Ensure strong alignment between marketing, content, and sales teams for better outcomes

The Successful Applicant

* 5-6 years of experience in digital/performance marketing (BFSI, fintech, e-comm preferred)

* Strong hands-on experience with Google Ads, Meta Ads, programmatic platforms

* Proficiency in analytics tools like GA4, Adobe Analytics, and CRM/CDP platforms

* Strong understanding of funnel metrics (CTR, CPL, CAC, etc.)

* Experience working cross-functionally with sales/operations teams

* Creative thinker with strong analytical and data-driven mindset

* High ownership with a "hustle" mindset and ability to influence stakeholders

What's on Offer

* Opportunity to drive full-funnel digital growth in a high-impact role

* Work closely with leadership and cross-functional teams (marketing + sales)

* Exposure to large-scale budgets and performance-driven decision making

* Fast-paced, growth-oriented environment with strong learning curve

Quote job ref
JN-032026-6979181

Job summary

Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Insurance
Location
Gurgaon
Job Type
Permanent
Job Reference
JN-032026-6979181

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.