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CMI Head - FMCG Multinational

Mumbai Permanent View Job Description
The role will influence the growth of the business by creating and framing CMI strategy. The incumbent will lead a team of experts to drive consumer centricity, deep insights generation and competitive intelligence across all business divisions and categories
  • Head CMI for a multi category large FMCG business
  • Opportunity to work in a large MNC with long-term career growth opportunities

About Our Client

The company is one of the largest MNCs within the FMCG industry, known for its innovative and high-quality products and tech-forward approach. With a portfolio of over 20 brands, they operate in multiple categories with market leadership in most of them.

Job Description

STRATEGY & GOVERNANCE:

  • Create, drive, and lead the local CMI strategy based on business challenges
  • Build the CMI roadmap (plan, budget), prioritize key topics, and mobilize resources
  • Set up project teams, governance, tools, and methods aligned with India's business strategy
  • Manage the local team and its budget; develop talents and lead cross-functional projects



INSIGHTS & BUSINESS ACTIVATION:

  • Drive consumer & shopper journey insights to influence Activation/Go to Market strategies
  • Consolidate 360° local analyses to generate strategic recommendations
  • Integrate market data and consumer insights into studies and business analysis
  • Share local insights with Zone CMI teams to support international strategy



COLLABORATION & UPSKILLING :

  • Communicate, advice and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions
  • Upskill local teams by sharing CMI expertise, introducing innovation and by leveraging internal and external benchmarking and networking; build and transmit a consumer centric culture
  • Manage the local team and its budget, develop talents, and manage cross functional projects



Key Deliverables:

  • Delivery of the research studies on time and actionable insights from every research
  • Focus on ROI based planning on media spend & e-commerce analytics
  • Driving insights on offline & strengthening insights for digital channels
  • Focus on new-age technologies to find new consumers
  • Focus on social listening tools



The Successful Applicant

A strong candidate should have 14-15 years of experience with depth of knowledge and application of CMI, preferably in CPG industry

MARKET REASEARCH EXPERTISE

  • Demonstrates expertise on all types of market research methodology, panel analysis, statistics and big data (experience in quantitative research is a must)
  • Oversee the design and execution of primary and secondary research projects, including surveys, interviews, focus groups, and data analysis.
  • Utilizes statistical and qualitative analysis techniques to extract meaningful insights from raw data.
  • Translates consumer and trends into meaningful insights



BRAND, CONSUMER AND DIGITAL KNOWLEDGE

  • Masters consumer, product and brand knowledge
  • Integrates retail, shopper & and digital perspectives (strategy and appropriated methodologies)



STRATEGIC THINKING AND BUSINESS OUTLOOK

  • Strategic thinker with a results-oriented mindset
  • Adaptable to changing business priorities and market dynamics



COLLABORATIVE LEADERSHIP

  • Shares & leverages best practices
  • Engages and leads stakeholders in collaboration
  • Influences business strategy and communication with conviction (clarity, ability to synthezise, impact)
  • Strong interpersonal skills and the ability to build effective relationships across departments



Education:

  • MBA / Masters

What's on Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a large organization in the FMCG sector.
  • Collaborative and inclusive work culture in Mumbai.
  • Professional growth opportunities and career advancement.



If you are passionate about consumer insights and are eager to contribute to the growth of a leading FMCG company, we encourage you to apply today!

Quote job ref
JN-032026-6983807

Job summary

Function
Analytics
Sub Sector
Marketing Analytics
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-032026-6983807

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.