Back to search

Category Manager | 5+ Years | D2C

International Permanent View Job Description
We are looking for a Category Manager with strong expertise in product strategy, brand marketing, and category growth. The ideal candidate should have experience managing product portfolios, driving new product launches, analyzing consumer insights, and executing marketing initiatives to achieve business objectives
  • Drive product strategy and complete ownership of a high growth category
  • High-impact, build-from-scratch leadership opportunity at a fastpaced D2C brand

About Our Client

The client is a leading D2C brand with significant pan-India presence and is now expanding into exciting new categories

Job Description

Designation: Category Manager

Reports to: CBO



  • Category Strategy & Business Ownership

    • Own the category P&L, including revenue growth, gross margins, contribution profitability, and overall business performance.
    • Define the category vision, growth roadmap, and long-term business strategy aligned with organizational goals.
    • Identify growth opportunities through market analysis, competitive benchmarking, consumer trends, and whitespace identification.
    • Drive annual operating plans, business forecasts, pricing strategies, and portfolio expansion initiatives.




  • New Product Development & Innovation

    • Lead end-to-end new product development from opportunity identification and concept creation to commercialization and post-launch optimization.
    • Translate consumer insights, market trends, and unmet needs into innovative product propositions and distinctive offerings.
    • Partner closely with R&D, sourcing, regulatory, operations, and quality teams to ensure timely and successful product launches.
    • Build and manage a robust innovation pipeline to support sustained category growth.




  • Go-to-Market (GTM) & Launch Excellence

    • Develop comprehensive go-to-market strategies for new product launches across D2C, e-commerce, quick commerce, and offline channels where relevant.
    • Define product positioning, pricing architecture, launch calendars, channel-specific assortment, and commercialization plans.
    • Drive successful launch execution through cross-functional collaboration with marketing, sales, supply chain, operations, and channel partners.
    • Monitor launch performance and implement corrective actions to maximize adoption, penetration, and profitability.




  • Brand & Marketing Leadership

    • Own the category marketing strategy, including brand development, consumer acquisition, retention, and engagement.
    • Develop integrated marketing plans across digital, performance, influencer, social, content, CRM, and marketplace ecosystems.
    • Manage marketing budgets and ensure efficient allocation of investments to drive category growth and ROI.
    • Partner with creative and media teams to build strong brand narratives and differentiated consumer propositions.




  • Consumer & Market Insights

    • Lead consumer research, behavioural analysis, and trend monitoring to uncover growth opportunities.
    • Build deep understanding of customer needs, purchase drivers, competitive landscapes, and emerging industry trends.
    • Leverage data-driven insights to refine product strategies, communication frameworks, and portfolio decisions.




  • E-commerce, Quick Commerce & D2C Growth

    • Drive category performance across Ecommerce, Quick Commercr and D2C channels.
    • Optimize assortment planning, pricing, promotional strategies, marketplace visibility, and conversion metrics.
    • Partner with channel teams to build scalable growth programs and improve customer acquisition and retention.
    • Monitor channel economics and profitability while maximizing category penetration and market share.



    Commercial & Cross-Functional Leadership

    • Collaborate with supply chain, finance, operations, analytics, and sales teams to ensure seamless execution of business objectives.
    • Drive inventory planning, demand forecasting, and supply readiness for launches and growth initiatives.
    • Establish KPIs, dashboards, and performance management frameworks to track category health and business outcomes.
    • Influence senior stakeholders through data-backed recommendations and strategic business reviews.


The Successful Applicant

We're looking for someone who has:

  • 4-7 years of experience in Category Management, Brand Management, or Product Marketing.
  • Strong understanding of P&L management, New Product Development (NPD), product strategy, brand marketing, consumer insights, and category management.
  • Excellent analytical, communication, and stakeholder management skills.
  • Bachelor's degree in Business, Marketing or a related field / MBA

What's on Offer

An opportunity to build and scale a new and exciting category at a leading D2C brand and elevate your career to the next level!

Quote job ref
JN-082026-7084310

Job summary

Function
Retail
Sub Sector
Category Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
International
Job Type
Permanent
Job Reference
JN-082026-7084310

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.