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Category Head FMCG

Bangalore Urban Permanent View Job Description
We are seeking a high-impact Category Head - Omnichannel to lead category growth, commercial strategy, and customer development across modern trade, quick commerce, e-commerce, and emerging channels. This role will drive category expansion, consumer penetration, and profitable growth through strong cross-functional leadership and strategic execution.
  • Lead omnichannel growth for an iconic FMCG brand
  • Drive category strategy across modern channels

About Our Client

Our client is a leading beverage and packaged foods company recognized for creating innovative, consumer-centric brands that have transformed the Indian FMCG landscape. With a strong presence across traditional retail, modern trade, e-commerce, and quick commerce platforms, the company continues to build category leadership through product innovation, compelling storytelling, and deep consumer insights.

Job Description

  • Develop and execute the omnichannel category growth strategy aligned with business objectives.
  • Drive revenue, profitability, market share, and distribution expansion across modern trade, e-commerce, and quick commerce channels.
  • Partner with key retail customers and marketplace platforms to strengthen category performance.
  • Leverage shopper, consumer, and market insights to identify growth opportunities and optimize portfolio performance.
  • Collaborate closely with sales, marketing, supply chain, finance, and product teams to deliver business goals.
  • Lead annual business planning, forecasting, pricing, promotions, and category activation initiatives.
  • Track category performance metrics and build actionable strategies to maximize sales productivity.
  • Drive innovation launches, assortment optimization, and channel-specific growth programs.
  • Build strong relationships with external stakeholders and strategic partners.
  • Lead, mentor, and develop a high-performing category management team.



The Successful Applicant

  • MBA from a premier institution preferred.
  • 8-15 years of experience in FMCG, beverages, packaged foods, consumer goods, retail, or e-commerce sectors.
  • Proven success in category management, customer marketing, commercial strategy, or sales leadership roles.
  • Strong understanding of omnichannel retail ecosystems including modern trade, e-commerce, and quick commerce.
  • Demonstrated ability to drive business growth, market share gains, and profitability.
  • Excellent analytical, strategic thinking, and problem-solving capabilities.
  • Strong stakeholder management and negotiation skills.
  • Ability to influence cross-functional teams and operate in a fast-paced, entrepreneurial environment.
  • Experience managing teams and leading large-scale business initiatives.



What's on Offer

  • Opportunity to lead a high-growth category within a well-known consumer brand portfolio.
  • Significant exposure to senior leadership and strategic decision-making.
  • Ownership of omnichannel growth and category transformation initiatives.
  • Competitive compensation with performance-linked rewards.
  • Dynamic, innovation-driven culture with strong career progression opportunities.
  • Platform to make a meaningful impact on one of India's most loved FMCG brands.



Quote job ref
JN-082026-7078781

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangalore Urban
Job Type
Permanent
Job Reference
JN-082026-7078781

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.