Area Sales Manager | European MNC | Retail | Tier 1 MBA ONLY

Designation: Area Sales Manager

Reports to: Regional Sales Manager & Business Head

Location: Ahmedabad, Bangalore, KolkataMain responsibilities:

• Ensure achievement of primary & secondary sales targets through dealers and distributors.
• Ensure that the current outlet base is serviced optimally in terms of no. of visits in a month and presentation of sample kits - track and monitor the same.
• Ramp up availability of secondary brands by benchmarking with current distribution of primary brands & competitor brands.
• Ensure a healthy mix across different categories of the business from the state.
• Plan and organize sales events and road shows in the state to drive order booking.
• Expansion of distribution to New Outlets and New towns (very important).
• Strengthen Business presence and relationship with all key dealers in the state.
• Recommend trade and market development plans in the state like setting up Priority stores, Exclusive brand outlets, etc., to create the best brand experience for shoppers in the market.
• Ensure Best in Class execution of brand activation plans in the market through the team of TSO/ TSMs.
• Ensure proper implementation of company schemes and promotional spends in the market through the team of TSOs/ TSMs.
• Ensure good commercial and business hygiene with trade partners - maintaining a healthy inventory, avoid ageing of stocks, address warranty returns, etc.
• Monitor distributor ROI on a regular basis.
• Ensure Collections of payments from Distributors and Direct dealers as per timelines to avoid outstanding dues and bad debts.
• Continuously monitor and evaluate Distributor performance and take corrective actions through TSOs/ TSMs.
• Ensure customer complaints are resolved in a timely manner.
• Coaching and Development of TSOs and TSMs.