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Sr. Brand Manager | Foods D2C Company

Mumbai Permanent View Job Description
The role will lead brand strategy, manage P&L accountability, oversee innovation and communication development, and ensure consistent brand presence across consumer touchpoints and trade channels.
  • Opportunity to work with a young dynamic leadership
  • Opportunity to work with a new age D2C Foods company

About Our Client

Our client is a growing D2C Foods company

Job Description

1. Brand Strategy & Business Ownership

* Develop and execute the annual brand strategy aligned with overall business

objectives.

* Build and manage the brand roadmap including growth drivers, renovation, and

expansion initiatives.

* Own brand P&L and marketing budgets to ensure sustainable and profitable

growth.

* Track and analyze performance metrics to drive timely business decisions.

2. Brand Architecture & Communication

* Define and strengthen brand positioning, messaging, and portfolio roles.

* Ensure clarity in brand hierarchy and consistency across all platforms.

* Lead development of communication strategy including ATL, BTL, and digital

campaigns.

* Work closely with creative, media, and digital agencies to deliver impactful and

measurable campaigns.

* Ensure cohesive brand expression across packaging, POSM, digital assets, and

content.

3. Innovation & Growth Pipeline

* Drive new product development and renovation projects from concept to launch.

* Identify market opportunities through consumer insights, trend analysis, and

competitive tracking.

* Partner with cross-functional teams (Sales, Trade Marketing, Supply Chain,

Finance, E-commerce, and Global HQ) for seamless execution.

* Monitor post-launch performance and implement corrective actions where

needed.

4. Trade & Channel Development

* Collaborate with Sales and Trade Marketing teams to ensure successful new

launches and sustained growth of core SKUs.

* Develop channel-specific strategies across General Trade, Modern Trade, and E

commerce.

* Work with E-commerce platforms and marketplace partners to optimize visibility,

promotions, and content execution.

* Support key account planning and promotional strategy alignment.

5. Agency & Partner Management

* Manage relationships with creative, media, research, packaging, and digital

agencies.

* Oversee vendor coordination for campaign execution and brand assets.

* Ensure timely delivery, cost optimization, and high-quality output from partners.

* Evaluate agency performance and ROI effectiveness.

6. Team Leadership & Stakeholder Alignment

* Lead and mentor the brand team to drive accountability and execution

excellence.

* Liaise closely with Regional Sales Heads, Key Account Managers, Trade

Marketing, and E-commerce teams to incorporate market feedback.

* Coordinate with Global HQ (Spain) on strategic initiatives and innovation

projects.

* Present brand performance updates and strategic recommendations to senior

  • leadership.

The Successful Applicant

  • Proven expertise in both ATL and BTL marketing, with strong experience in building digital‑first brands.
  • Hands-on experience managing TV, digital, e-commerce, traditional, and broader digital media channels.
  • Solid background in New Product Development (NPD) and Experience in managing external agencies.
  • Strong leadership skills with demonstrated experience in managing and developing teams.
  • Comprehensive multichannel and omnichannel experience across GT, MT, and E‑commerce.
  • Ability to effectively engage with and manage global stakeholders.



What's on Offer

  1. Opportunity to work with a young dynamic leadership
  2. Opportunity to work with a new age D2C Foods company



Quote job ref
JN-032026-6976741

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-032026-6976741

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.