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Sales Transformation Leader | Indian Metals Manufacturing MNC

Mumbai Permanent View Job Description
We are seeking a senior Sales Transformation and CRM leader to drive a large-scale customer centricity and business transformation agenda across a diversified industrial organization. The role will own CRM adoption, sales excellence, customer experience, demand-driven planning integration, and cross-functional change management while partnering closely with executive leadership.
  • Lead a CEO-visible sales transformation for a market leader
  • Build a customer-centric operating model across businesses

About Our Client

Our client is one of India's most respected diversified metals and manufacturing organizations, operating across complex B2B value chains with significant scale and market leadership. As part of an ambitious transformation journey, the organization is investing heavily in customer experience, sales excellence, digital enablement, data-driven decision making, and integrated commercial operations to create future-ready business capabilities

Job Description

  • Lead the enterprise CRM and sales transformation agenda, ensuring alignment across commercial, supply chain, customer service, and manufacturing functions.
  • Establish CRM as the single source of truth for customer engagement, sales execution, market intelligence, and business performance management.
  • Drive the transition from plant-level and siloed decision making to an integrated, customer-centric operating model.
  • Develop and execute a unified sales excellence framework across multiple business units, including downstream and primary businesses.
  • Partner with leadership teams to build demand-driven planning capabilities integrating CRM, IBP, and S&OP processes.
  • Lead transformation across pre-sales, sales, post-sales, customer service, customer feedback, account management, and commercial execution processes.
  • Drive enterprise-wide Salesforce adoption, behavioral change, process redesign, governance, and capability building.
  • Establish robust customer experience metrics including NPS, service performance, complaint resolution, response times, and sales effectiveness indicators.
  • Build data-driven sales management practices through dashboards, analytics, customer insights, competitor intelligence, and performance reviews.
  • Lead B2B commerce initiatives, customer self-service capabilities, and digital customer engagement programs.
  • Partner with technology teams and external implementation partners to ensure seamless integration across CRM, ERP, contract management, and commercial platforms.
  • Act as the visible face of the transformation program, influencing senior stakeholders and ensuring sustained value realization from technology investments.
  • Create a strong sales transformation narrative focused on growth, customer centricity, commercial excellence, and business impact.

The Successful Applicant

  • Bachelor's degree in Engineering, Business, Supply Chain, or a related discipline; MBA preferred.
  • 12+ years of experience, with significant exposure to sales transformation, sales excellence, CRM, or commercial transformation initiatives.
  • Proven track record of leading large-scale CRM implementations and driving adoption beyond technology deployment.
  • Experience with Salesforce or equivalent CRM platforms in complex B2B environments.
  • Strong understanding of demand planning, IBP, S&OP, and commercial operating model transformation.
  • Prior experience within industrial products, metals, manufacturing, chemicals, building materials, engineering, or FMCG/CPG
  • Demonstrated success working with sales, supply chain, manufacturing, and customer-facing teams.
  • Ability to influence senior leadership and drive enterprise-wide change programs.
  • Strong stakeholder management, communication, and executive presentation skills.
  • Experience building customer experience frameworks, KPI structures, and value realization programs.
  • Exposure to best-in-class FMCG, industrial, or manufacturing sales excellence practices would be advantageous.
  • Candidates who have led transformation journeys at organizations such as JSW, large manufacturing groups, diversified industrial companies, or global B2B businesses will be of particular interest.
  • Comfortable operating in high-visibility environments with direct exposure to CXO and Managing Director stakeholders.

What's on Offer

  • Opportunity to lead a flagship sales transformation program with direct leadership visibility.
  • Ownership of CRM, customer experience, and sales excellence agendas at enterprise scale.
  • Significant influence on operating model design and future commercial strategy.
  • Exposure to senior executive stakeholders and board-level transformation discussions.
  • Opportunity to create lasting organizational change across multiple business units.
  • Work with leading technology platforms and best-in-class transformation practices.
  • Attractive compensation package and long-term career growth opportunities.
Quote job ref
JN-092026-7101630

Job summary

Function
Consultancy, Strategy & Change
Sub Sector
IT Consulting
What is your area of specialisation?
Industrial / Manufacturing
Location
Mumbai
Job Type
Permanent
Job Reference
JN-092026-7101630

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.