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Media Measurement Lead | Tier 1 Global FMCG

Mumbai Permanent View Job Description
This role will be responsible for developing and implementing measurement frameworks for key strategic projects and drive a full funnel consumer journey touchpoints
  • Opportunity to work with a Global Tier 1 FMCG firm
  • Opportunity to be in a high-visibility role in a Global set up

About Our Client

This opportunity is with a Tier 1 Global FMCG firm

Job Description

MEASUREMENT STRATEGY & DATA INTEGRITY:

· Define and drive the overall Group measurement and effectiveness program

· Ensure data integrity and methodology is accurate, consistent, and reliable across all media platform testing and measurementCOLLABORATION & PERFORMANCE:

· Work closely with internal teams, especially CMI, to ensure marketing planning is data-driven and aligned with overall objectives, leveraging insights

Monitor key performance indicators to guide decision-making and enhance future campaignsCONTINUOUS IMPROVEMENT & INSIGHTS:

Provide actionable insights from MMMs (mixed media measurement),

Stay updated on the latest measurement tools and methodologies

The Successful Applicant

A successful Media Measurement Lead should have:Must Haves:

  • Years of experience: 7+ years
  • Must have worked on multiple MMM projects and understand the effectiveness measurement ecosystem of an FMCG
  • Should not be a data analytics/scientist and must have a marketing bent of mind
  • Industry Preference: Tier 1 Research agencies and new-age research agencies. Talent from Global media-tech players



What's on Offer

  • Opportunity to work with a Global Tier 1 FMCG firm
  • Opportunity to be in a high-visibility role in a Global set up



Quote job ref
JN-122025-6909522

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-122025-6909522

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.