Head - Marketing

Strategic Leadership

• Develop and execute the digital marketing strategy aligned with business objectives and growth goals.
• Create annual and quarterly marketing plans with clear KPIs and measurable outcomes.
• Lead digital transformation initiatives across business units and identify new opportunities for customer acquisition, engagement, and market expansion.

Performance Marketing

• Drive customer acquisition through Google, Meta, LinkedIn, YouTube, and other digital channels.
• Optimize campaigns to improve lead generation, conversions, ROAS, and customer acquisition costs.
• Manage digital media planning, performance tracking, and marketing budgets.

Brand & Content Marketing

• Lead integrated brand campaigns across digital platforms.
• Oversee content strategy across websites, blogs, social media, email, video, and thought leadership initiatives.
• Ensure consistent brand positioning and messaging across all customer touchpoints.

Website & Marketing Technology

• Own website strategy, SEO, UX, and conversion rate optimization.
• Manage marketing automation platforms, CRM integrations, and lead nurturing programs.
• Collaborate with technology teams to enhance digital customer journeys and user experiences.

Analytics & Insights

• Track campaign performance, website traffic, customer behavior, and marketing ROI.
• Develop executive dashboards and actionable performance reports.
• Leverage data-driven insights to optimize marketing investments and business outcomes.

Social Media & Reputation Management

• Build and grow the company's presence across key social platforms.
• Strengthen employer branding and corporate reputation through digital storytelling.
• Monitor online reputation, customer feedback, and social engagement.

Team & Stakeholder Management

• Lead, mentor, and develop a high-performing digital marketing team.
• Manage agencies, media partners, technology vendors, and cross-functional stakeholders.
• Foster a culture of innovation, accountability, and continuous improvement.

Compliance & Governance

• Ensure marketing communications comply with regulatory, legal, and internal governance requirements.
• Maintain adherence to brand guidelines and industry advertising standards.