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General Manager - COCO expansion - Sales

Mumbai Permanent View Job Description
We are seeking an experienced General Manager - Sales (B2C) to lead and scale a company-owned, company-operated (COCO) sales business across multiple locations. This role will be responsible for driving revenue growth, enhancing customer acquisition, and building high-performing sales teams while delivering an exceptional customer experience.
  • Lead a high-growth retail sales network
  • Drive revenue through a scalable COCO model

About Our Client

Our client is a leading consumer-focused organisation known for transforming customer experiences through technology, innovation, and design-led solutions. With a rapidly expanding footprint and ambitious growth plans, they are focused on strengthening their retail and direct-to-consumer sales operations across key markets.

Job Description

  • Lead the overall B2C sales strategy for the COCO business model.
  • Drive revenue growth, profitability, and market penetration across regions.
  • Manage and optimise sales performance across company-owned retail locations.
  • Develop and execute plans for customer acquisition, conversion, and retention.
  • Establish sales targets, KPIs, and performance management frameworks.
  • Build, mentor, and lead large, geographically distributed sales teams.
  • Collaborate with marketing, operations, product, and customer success teams to enhance business outcomes.
  • Analyse market trends, competitor activities, and customer insights to identify growth opportunities.
  • Ensure operational excellence and a consistent customer experience across all touchpoints.
  • Drive process improvements, forecasting accuracy, and business planning initiatives.

The Successful Applicant

  • Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
  • 12+ years of experience in B2C sales leadership roles.
  • Proven experience managing large-scale COCO retail or consumer sales operations.
  • Strong track record of delivering revenue growth and exceeding sales targets.
  • Experience leading multi-location teams and scaling sales functions.
  • Excellent stakeholder management, negotiation, and leadership skills.
  • Strong analytical capability with a data-driven decision-making approach.
  • Familiarity with customer-focused, retail, home improvement, consumer durables, or allied

What's on Offer

  • Opportunity to lead a large and expanding B2C sales business.
  • Significant ownership and visibility with senior leadership.
  • Competitive compensation package with performance-linked incentives.
  • Exposure to strategic growth initiatives and business transformation programmes.
  • Career progression within a fast-growing market leader.
Quote job ref
JN-082026-7076993

Job summary

Function
Sales
Sub Sector
FMCG & Consumer
What is your area of specialisation?
Retail
Location
Mumbai
Job Type
Permanent
Job Reference
JN-082026-7076993

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.