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Director Offline Marketing | Leading Health-tech brand

Mumbai Permanent View Job Description
The problem: Traditional media veterans often lack performance rigor. Digital marketers lack offline execution muscle. We need the rare breed who thinks like a CFO (₹ per lead) but speaks traditional media fluently.Your mission: Take complete ownership of pan-India offline campaigns-from negotiating media buys to crafting headlines & hooks that convert, executing on-ground, and proving ROI. .
  • Opportunity to work with a leading health-tech brand
  • Opportunity to lead the offline marketing charter for the team

About Our Client

The employer is a leading Health tech brand

Job Description

  1. Campaign Strategy & Execution
  2. Media Planning & Buying
  3. Performance Measurement & Optimization
  4. Agency & Vendor Management
  5. BTL, Activations & Community-Led Growth

The Successful Applicant

. Proven Track Record: Managed ₹20cr+ Offline Budgets with Lead AttributionYou've run large-scale traditional media campaigns and can answer: "What was your cost per lead? Which placements underperformed? How did you attribute offline conversions?"2. Ground Reality Experience: Negotiated Media Buys in 20+ CitiesYou know how Tier-2 and Tier-3 markets work. You've personally negotiated with regional media houses, outdoor vendors, and print publications. You understand pricing dynamics, seasonal fluctuations, and how to audit delivery on the ground.3. Creative + Ops Muscle: Headline-to-Hoarding ExecutionYou've crafted the creative brief and ensured flawless execution. You can write conversion-focused copy (or guide a team to do so) and also manage the operational chaos of getting 100 hoardings live across 10 cities simultaneously.

  • D2C or Healthcare brands scaling offline
  • Agency leaders who moved client-side:
  • FMCG marketing with startup rigor

What's on Offer



If you are passionate about offline marketing and eager to contribute to the growth of a forward-thinking organization, we encourage you to apply.

Quote job ref
JN-012026-6924943

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
Technology & Telecoms
Location
Mumbai
Job Type
Permanent
Job Reference
JN-012026-6924943

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.