Chief Marketing Officer | Edible Oil MNC

. Brand Strategy & Portfolio Management

• Develop and execute the brand vision, positioning, and Go‑To‑Market (GTM) strategy for all edible oil brands.
• Plan and manage brand architecture across segments such as refined oils, cold‑pressed oils, specialty oils, and value‑added variants.
• Identify white spaces, lead NPD (New Product Development), and drive category expansion initiatives.

2. Consumer Insights & Category Development

• Lead research on consumer trends, taste preferences, health perceptions, and price sensitivities across regions.
• Use insights to refine messaging, packaging, pricing architecture, and product innovation.
• Build category‑driving programs focused on health, purity, traceability, and regional cooking habits.

3. Marketing Communications & Digital Leadership

• Create 360° campaigns covering TV, Print, OOH, Digital & Social.
• Build strong digital presence, influencer partnerships, performance marketing, and content strategies.
• Oversee brand storytelling around purity, sourcing, sustainability, and nutrition.

4. Trade Marketing & Channel Strategy

• Develop trade marketing programs for General Trade, Modern Trade, HoReCa, and B2B.
• Strengthen in‑store visibility, POS campaigns, promotions, and distributor engagement.
• Align closely with sales leadership to design schemes, retail activations, and channel‑specific communication.

5. Pricing, Competition & Market Intelligence

• Monitor competitor pricing, packaging changes, consumer promotions, and communication strategies.
• Drive pricing governance and analytics to balance margins with competitive advantage.
• Track market share growth monthly through syndicated & internal data.

6. Cross‑Functional Collaboration

• Work closely with Sales, Supply Chain, R&D, Quality, and Manufacturing to align marketing plans with business goals.
• Partner with R&D for product improvements, fortification, sensory evaluations, and claims.
• Collaborate with finance on budgeting, forecasting, and ROI for marketing spends.

7. Team Leadership & Vendor Management

• Build and mentor a high‑performing team across brand management, digital, category, and trade marketing.
• Oversee relationships with creative agencies, digital agencies, media agencies, and research partners.

Key Skills & Competencies

• Strong expertise in FMCG brand management, preferably in food, staples, oils, or nutrition categories.
• Deep understanding of Indian consumer behavior, regional food habits, and purchase drivers.
• Strong analytical skills with hands‑on experience in marketing analytics, consumer insights, and financial acumen.
• Ability to manage large budgets, optimize ROI, and deliver measurable brand growth.
• High leadership capability, cross‑functional influence, and strategic thinking.