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Category Marketing Lead | Leading Consumer Durables Brand

Mumbai Permanent INR4,500,000 - INR5,500,000 per year View Job Description
Drive category growth through a mix of strategic thinking and strong go-to-market execution. This role offers the opportunity to shape brand and product outcomes while working closely with cross-functional leaders.
  • Oppurtunity to work with a leading consumer brand known for its strong legacy.
  • Lead a category with end-to-end ownership across strategy, innovation, and GTM

About Our Client

  • Our client is a leading player in the consumer durable space with a strong legacy, wide portfolio, and a focus on innovation-led growth. They offer a dynamic environment that combines scale with agility, enabling individuals to create real business impact.

Job Description

  • Drive category strategy including pricing, portfolio mix, and growth roadmap
  • Translate consumer insights and market trends into actionable plans
  • Manage product lifecycle and support innovation with cross-functional teams
  • Lead go-to-market initiatives including launches, campaigns, and sales enablement
  • Execute integrated marketing campaigns across ATL, BTL, and digital
  • Track performance metrics and optimize campaigns for ROI
  • Collaborate with Sales, R&D, SCM, and other teams for seamless execution
  • Guide and mentor team members to drive structured, high-quality output

The Successful Applicant

  • MBA/PGDM from a top-tier institute
  • 8-12 years of experience in marketing (FMCG/consumer durables preferred)
  • Strong experience in category and brand management
  • Analytical mindset with strong commercial understanding
  • Excellent stakeholder management and communication skills
  • Proven ability to drive campaigns, innovation, and cross-functional alignment

What's on Offer

  • High-impact role with strong visibility and ownership
  • Exposure to end-to-end category management and innovation
  • Fast-paced, growth-driven culture
  • Competitive compensation and career progression
Quote job ref
JN-062026-7033757

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-062026-7033757

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.