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Category Marketing Lead / Leading Consumer Durable Brand

Mumbai Permanent View Job Description
Drive category growth through a mix of strategic thinking and strong go-to-market execution. This role offers the opportunity to shape brand and product outcomes while working closely with cross-functional leaders.
  • Oppurtunity to work with a listed consumer business
  • Oppurtunity to work with one of the greatest minds in the industry

About Our Client

  • Our client is a leading player in the consumer durable space with a strong legacy, wide portfolio, and a focus on innovation-led growth. They offer a dynamic environment that combines scale with agility, enabling individuals to create real business impact.



Job Description

  • Drive category strategy including pricing, portfolio mix, and growth roadmap
  • Translate consumer insights and market trends into actionable plans
  • Manage product lifecycle and support innovation with cross-functional teams
  • Lead go-to-market initiatives including launches, campaigns, and sales enablement
  • Execute integrated marketing campaigns across ATL, BTL, and digital
  • Track performance metrics and optimize campaigns for ROI
  • Collaborate with Sales, R&D, SCM, and other teams for seamless execution
  • Guide and mentor team members to drive structured, high-quality output

The Successful Applicant

  • Will come with a strong understanding of P&L, new age marketing techniques and demonstrated capability of conceptualising innovative campaigns and new product development initiatives
  • Will ideally have 5-7 years of overall experience with consumer brands
  • Will come with educational background from Tier 1 MBA colleges, preferably from the batch of 2018-2021

What's on Offer

  • High-impact role with strong visibility and ownership
  • Exposure to end-to-end category management and innovation
  • Fast-paced, growth-driven culture
  • Competitive compensation and career progression
Quote job ref
JN-062026-7033758

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-062026-7033758

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.