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Category Marketing Head - Tier 1 Consumer Business

Mumbai Permanent Work from Home or Hybrid View Job Description
Lead category marketing with end-to-end ownership of category strategy, product innovation, GTM and brand communication. Partner with cross-functional teams to drive portfolio growth, market share and profitability.
  • Lead category strategy, NPDs and brand growth for a Tier-1 consumer business.
  • Own the complete journey from product innovation, GTM and category growth.

About Our Client

Our client is a leading consumer-focused organization with a strong presence across India. The organization is focused on innovation, brand building and strengthening its portfolio across key consumer segments.

Job Description

  • Lead category strategy, planning and growth.
  • Drive end-to-end product innovation and new product development.
  • Own product roadmap, portfolio management and GTM strategy.
  • Lead brand communication across ATL, BTL and digital channels.
  • Work closely with Sales, R&D, SCM and other cross-functional teams.
  • Lead and develop a team of category marketing professionals.

The Successful Applicant

  • 12-20 years of relevant marketing experience.
  • Strong experience in product innovation and new product development.
  • Experience in category/product management, GTM and brand building.
  • Strong exposure to ATL and BTL marketing.
  • Experience in FMEG/FMCD, Consumer Electronics, Smart Devices, Automotive or similar product-led consumer industries.
  • Full-time MBA/PGDM is mandatory.

What's on Offer

  • A senior marketing leadership role with significant category ownership.
  • Opportunity to lead product innovation, brand building and growth strategy.
  • Work closely with senior leadership and lead a strong category marketing team.
  • Competitive compensation with long-term incentives.
Quote job ref
JN-092026-7107861

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-092026-7107861
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.