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Brand manager - Personal Care - Tier 1 FMCG

Mumbai Permanent View Job Description
Join a high-growth consumer products organization as a Brand Manager, leading brand strategy, innovation, and profitability for a well-established portfolio. This role offers end-to-end ownership across consumer insights, product innovation, media planning, and commercial execution while working with cross-functional leadership teams.
  • Own end-to-end growth for a leading personal care brand portfolio
  • Drive innovation, media strategy & launches with high visibility

About Our Client

Our client is a highly respected consumer products company with a strong portfolio of category-leading brands and a significant presence across domestic and international markets. Known for its entrepreneurial culture and consumer-first mindset, the organization empowers marketing talent with meaningful ownership, strategic influence, and opportunities to shape the future of iconic brands.

Job Description

As Brand Manager, you will be responsible for driving growth, profitability, and brand equity for a key consumer brand portfolio.

Key responsibilities include:

  • Develop and execute brand strategies to deliver sustainable growth.
  • Lead consumer insight generation to identify innovation opportunities.
  • Manage the brand P&L and monitor key performance metrics.
  • Drive product innovation, renovation, and extension pipelines.
  • Plan and execute ATL, BTL, digital, and integrated marketing campaigns.
  • Partner closely with sales, trade marketing, and channel teams to maximize market impact.
  • Work with creative, media, research, and agency partners to deliver best-in-class campaigns.
  • Collaborate with R&D, packaging, supply chain, and commercial teams to ensure successful product launches.
  • Strengthen brand equity, consumer loyalty, and market penetration



The Successful Applicant

  • MBA/Post Graduate in Management from a premier institute. (2020/21/22 batch only)
  • 4-5 years of experience within FMCG or consumer-focused businesses.
  • At least 1 year of ASM experience in GT/MT/Ecom.
  • At least 1.5 years of hands-on brand management experience.
  • Strong understanding of consumer behavior, brand building, and innovation.
  • Experience managing integrated marketing campaigns across traditional and digital channels.
  • Commercially astute with exposure to business performance and profitability metrics.
  • Demonstrated project management and stakeholder management skills.
  • Entrepreneurial mindset with the ability to think strategically and execute effectively.



What's on Offer

  • Opportunity to own and shape a flagship consumer brand.
  • High visibility with senior leadership and cross-functional teams.
  • Strong career progression into larger portfolio and leadership roles.
  • Exposure to consumer insights, innovation, media, and commercial strategy.
  • Freedom to experiment and build impactful marketing initiatives at scale.
  • Dynamic, high-performance culture that values creativity and ownership.
Quote job ref
JN-122025-6911998

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-122025-6911998

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.