Back to search

Brand Head - Well-funded Profitable D2C Wellness Firm

Mumbai Permanent Work from Home or Hybrid View Job Description
We're looking for an entrepreneurial brand leader to build and scale a category-defining consumer wellness brand. This role offers end-to-end ownership of brand strategy, creative storytelling, content, launches, and market positioning while working closely with growth and product teams.
  • Opportunity to work with a well-funded profitable D2C wellness brand
  • Opportunity to build the brand from ground up for the global market

About Our Client

Our client is a rapidly growing consumer health and wellness company building digital-first brands for modern consumers. Backed by strong category expertise and a proven track record of scaling high-growth businesses, they are now focused on creating a trusted, household-name brand in one of the world's largest consumer markets.

Job Description

  • Define and evolve the brand's positioning, identity, and messaging framework.
  • Lead integrated brand campaigns, product launches, and creative initiatives from concept to execution.
  • Build a scalable content and storytelling engine that drives cultural relevance and consumer engagement.
  • Partner closely with growth, product, and performance marketing teams to align brand-building with business outcomes.
  • Drive high-quality creative output across channels while ensuring compliance with industry and platform guidelines.
  • Use data, customer insights, and business metrics to inform brand decisions and measure impact.
  • Build, mentor, and lead a high-performing brand and creative team



Location: Mumbai, 5 days work week (hybrid model)

The Successful Applicant

  • 5 to 7 years of experience in brand building/ brand management roles.
  • Tier 1 or tier 2 MBA preferred
  • Proven experience building or scaling consumer brands, ideally from an early stage through significant growth.
  • Strong understanding of brand strategy, storytelling, content, creative development, and consumer behavior.
  • Ability to balance long-term brand building with short-term commercial performance.
  • Experience working with performance marketing metrics and making data-driven creative decisions.
  • Strong leadership experience managing cross-functional teams and stakeholders.
  • Experience in consumer, wellness, DTC, food, lifestyle, or related sectors is highly desirable.
  • Demonstrated ability to build trust-driven brands within competitive or regulated categories.

What's on Offer

  • Opportunity to build and shape a category-leading consumer brand with significant growth potential.
  • High visibility and direct influence on business strategy and brand direction.
  • Entrepreneurial culture with substantial autonomy and ownership.
  • Competitive compensation package with long-term growth opportunities.
  • Chance to create lasting consumer impact in a rapidly expanding market and business
Quote job ref
JN-072026-7059215

Job summary

Function
Marketing
Sub Sector
Category / Brand / Product Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Mumbai
Job Type
Permanent
Job Reference
JN-072026-7059215
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.