An Australian medical devices company wanted to launch their business in India and were looking to expand their sales team across India by hiring 20 to 30 mid-level sales managers within six to seven months.
After meeting with the client leadership team and understanding their timelines and requirements, our dedicated account management team designed a hiring plan that involved identifying regions with a limited candidate pool, compiling the company’s main selling points and mutually agreeing on the most effective way to attract the right talent.
As the client’s brand was still relatively new in India, the team dedicated a week with their client at their office to gain an in-depth understanding of their business which assisted in deciding the best way to position the company brand to potential candidates i.e. mid-level sales managers with eight to 10 years of experience.
The client was impressed by our deep-rooted understanding of the medical devices market and were convinced that we would be the right ‘partner’ rather than the right vendor so they engaged us for the first stage of the project. We used a holistic hiring approach that included:
- Mapping talent that was available in each location
- Arranging interviews directly with client’s HR for better conversions of high potential but passive candidates
- Working end-to-end from initial screenings to offer management
We successfully placed 12 sales manager positions in the first three months. The client then invited us to complete the next stage of the project which was to recruit 10 to 15 sales managers as well as some other marketing positions.
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