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*A product marketing manager with deep understanding of markets and buyers with ability to devise and lead a product's go-to-market strategy and execution.* Work cross-functionally, unify and motivate peers from different teams (e.g., product management, digital marketing, communications, channel marketing, field marketing, sales, etc.).
Play a strategic role in shaping the brand & communications strategy for India, reporting to the Global Head (international HQ), with a dotted line to the India CEO.Play a pivotal role in shaping the brand identity across the business arms, overseeing the company's PR efforts aimed at enhancing reputation and trust, and driving strategic initiatives across various communication channels to increase visibility among the target stakeholders.
The incumbent would be responsible to lead marketing for the legacy luxury brands for our client across EBO, Ecommerce and D2C channels.
The purpose of the role of Brand PR & Digital Marketing is to be responsible for shaping and promoting the brand's image and reputation. The responsibilities will include developing and implementing PR strategies, creating compelling content, planning events, and building relationship influencers, developing and implementing comprehensive digital marketing campaigns across various online platforms to drive brand awareness
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