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This position involves leading and implementing digital marketing strategies to support the growth of our FMCG products. The Senior Manager - Digital Marketing will also contribute to brand awareness and customer engagement through various digital channels.
The GM Digital IT - Sales & Marketing Solutions will drive the digital transformation of sales processes,including Lead Management Systems, CRM, and customer engagement platforms, by leveraging automation, AI, and analytics.
The marketing department is considered as one of the central functions for growth enablement, digital innovation and for ensuring we project and substantiate our brand in everything that we do.
Ensure and support regional sales deliverable (B2B & B2C) in respect of South 2 region (Tamil Nadu, Kerala)
The individual will oversee the channel across all insurance lines of business-Life, Health, and Motor-while leading a team of function heads, including those in product and data.
To lead the development and management of a comprehensive, competitive, and customer-focused portfolio of life insurance products that drive business growth and market differentiation.This role is responsible for the end-to-end product lifecycle-from market research, conceptualization and design to regulatory filing with IRDAI, go-to-market planning, and ongoing product performance monitoring.
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