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Chief Marketing Officer

Mumbai Permanent View Job Description
This is an exciting opportunity for a marketing professional to contribute to the growth of the life insurance industry. The role, based in Mumbai, focuses on creating and implementing strategies to drive business success in the insurance sector.
  • Lead the marketing vertical for a growing Life Insurance Brand
  • Senior Leadership

About Our Client

The hiring company is a well-established organization in the life insurance industry, known for its commitment to excellence and innovation. It operates as a large organization, offering comprehensive solutions to meet the diverse needs of its clients.

Job Description

Strategic Leadership

  • Develop and execute the company's overall marketing strategy in alignment with business goals and regulatory frameworks.
  • Build a strong, consistent brand across all channels and customer segments.



Customer Acquisition & Retention

  • Drive multi-channel marketing initiatives (digital, agency, bancassurance, partnerships) to attract and retain policyholders.
  • Optimize customer journey and enhance client lifetime value through segmentation and personalization.
  • Oversee customer experience (CX) and Net Promoter Score (NPS) initiatives.



Digital Marketing & Analytics

  • Lead digital marketing transformation, paid media, social media, and content marketing.
  • Implement and oversee marketing automation, CRM, and analytics tools.
  • Use data-driven insights to guide campaign strategy, customer engagement, and product development.



Product Marketing

  • Collaborate with Product and Actuarial teams to develop go-to-market strategies for new insurance products.
  • Create compelling value propositions and messaging tailored to different market segments.



Brand, PR & Communications

  • Strengthen brand trust, especially in the context of financial security and family protection.
  • Manage internal and external communications, including media, public relations, and crisis response.
  • Ensure consistency across all brand touchpoints and communications materials.



Distribution Channel Enablement

  • Support agency and broker channels with marketing materials, campaigns, and digital tools.
  • Work closely with the Sales team to align marketing efforts with field force strategies.



Compliance & Governance

  • Ensure marketing practices comply with IRDAI regulations

The Successful Applicant

A successful marketing professional should have:

  • Educational qualifications in marketing, business administration, or a related field.
  • Experience in the insurance or life insurance industry is advantageous.
  • Strong analytical and strategic thinking skills.
  • Proven ability to manage multiple tasks and meet deadlines.
  • Knowledge of market research and campaign management.
  • Excellent communication and interpersonal skills.

What's on Offer

  • Opportunity to work with a large organization in the life insurance industry.
  • Professional development and growth opportunities.
  • Inclusive and collaborative company culture.
Quote job ref
JN-062026-7043227

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
Insurance
Location
Mumbai
Job Type
Permanent
Job Reference
JN-062026-7043227

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.