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Chief Marketing Customer Impact Officer

Mumbai Permanent View Job Description
Planning, developing, implementing and monitoring business marketing strategy. Building a strong brand for the organization, managing brand imagery and increasing visibility for Future Generali India Insurance business
  • Opportunity to head a large marketing team
  • Opportunity to work closely with the senior management

About Our Client

Our client is a leading general insurance company of repute headquartered in Mumbai

Job Description

1. Brand & Communications:

  • Build and execute brand strategy
  • Develop the brand positioning and launch brand building initiatives and marketing programmes to gain market visibility and drive consideration
  • Support the sales teams with marketing initiatives to drive growth
  • Position Future Generali as an employer of choice through external and internal communications
  • Launch internal communications and employee engagement activities



2. Digital Assets

  • Keep up to date with latest digital developments in the industry and customer behaviour changes, and use those learnings to build and manage strong customer and distribution facing digital assets like website, mobile app and chatbots
  • Own and manage the customer experience across these digital assets. Constantly review and modify customer journeys and assets to create a superior experience for potential and current customers
  • Develop customer self service platforms. Constantly improve functionalities on these platforms.
  • Develop, execute and monitor adoption strategies for digital assets created.



3. Social Media and Online Reputation Management

  • Create and manage social media platforms for the brand
  • Develop and run the content and recruitment strategy for all social media platforms
  • Ensure a quick TAT for online queries and complaints. Work with multiple functions to ensure query resolution



4. Digital Acquisition & Web sales

  • Develop and manage web sales strategy including product, user experience and lead management initiatives
  • Run performance marketing and acquisition campaigns to improve visitorship and leads.
  • Manage buy journeys to improve conversion rates on the website.
  • Run the sales call centres to support web sales. Manage productivity, call centre conversions and digital systems for lead management



5. Corporate Communications

  • Position the brand positively in media through a proactive PR strategy.
  • Build leadership profiles and position management as thought leaders by contributing articles in newspapers & magazines and electronic media platforms.
  • Manage all PR and Corp Comm activities with key spokespeople of the organisation



6. CSR

  • Develop and execute the CSR strategy for the organisation
  • Identify partners to execute the strategy. Manage and monitor impact
  • Run employee engagement initiatives for CSR activities



7. Product Innovation

  • Identify, develop and launch innovative products based on consumer insights and need gaps to help position organisation as an innovation-led consumer focused organization.
  • Run consumer insight mining initiatives to gather intelligence to develop innovative products
  • Support DVP Hallmark

The Successful Applicant

Education: Post Graduate in any stream, preferably from Mass Media/Advertising /Media/Communication

Experience: 15+ years of experience in marketing preferably from mass media/financial services

Behavioural skills:

  • Role models the creation of lifetime partnerships with customers and communities
  • Promotes talent development strategies that will equip our people with digital and other key capabilities for the future
  • Mobilizes the Organization through inspiring and consistent communication and storytelling
  • Fosters a collaborative culture based on company values where each individual feels respected through trust, empathy and care
  • Leads with a global mind-set. Is a role model for inclusion, sharing best practices and building diverse, adaptive organizations
  • Anticipates customer insights and external and digital trends to shape new sustainable business models and gain competitive advantage
  • Creates a culture of experimentation where people are empowered to take risks and learn from failure
  • Fosters a customer centric environment where people feel they are owner of customer satisfaction
  • Makes sure that strategy gets executed through clear processes and procedures
  • Continually raises the bar to deliver excellent and sustainable business results in global / local markets according to Group Strategy
  • Acts as corporate citizen and role model; shapes a culture of ownership where people are proactive, accountable and perform at their best
  • Leads others to transform the organisation for the digital age, promoting the adoption of agile and simple working methods
  • Shapes strategies to simplify processes and create high value, integrated solutions for the customer
  • Balances conflicting priorities of internal and external stakeholders and short/long term needs



Functional Skills:

1. Communication 2. Decision Making 3. Stakeholder Management 4. Innovation & Creativity 5. Developing a strategic mind-set 6. Team Management 7. People Management 8. Business Acumen 9. Well versed with media industry - TV, Print, Online

What's on Offer

  • Opportunity to head a large marketing team
  • Opportunity to work closely with the senior management
Quote job ref
JN-072026-7054760

Job summary

Function
Marketing
Sub Sector
Marketing
What is your area of specialisation?
Insurance
Location
Mumbai
Job Type
Permanent
Job Reference
JN-072026-7054760

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.