Save Job Back to Search Job Description Summary Similar JobsLead branding for a high-growth premium F&B conceptOwn end-to-end creative strategy & guest experienceAbout Our ClientOur client is a fast-growing, premium hospitality group known for delivering immersive dining experiences rooted in culture, creativity, and high-energy environments. With a strong presence across marquee locations, the organization is recognized for its unique positioning, experiential formats, and focus on blending global influences with local insights.Job DescriptionDefine and evolve brand positioning to strengthen market leadership and differentiationEstablish and maintain brand identity across visual language, communications, and in-outlet experienceLead brand strategy for new outlet launches, including concept development and go-to-market campaignsDrive integrated marketing initiatives across digital, social, and offline channelsDevelop and execute content strategies across platforms including Instagram, YouTube, and partnershipsConceptualize campaigns aligned with key cultural moments, menu innovations, and brand milestonesManage performance marketing initiatives, tracking key metrics such as CAC, ROAS, and engagementBuild and manage influencer, creator, and industry partnerships to amplify brand reachEnsure consistency in guest experience across all touchpoints including service, ambience, and designPartner with operations to maintain brand standards across multiple locationsCollaborate with culinary and beverage teams to craft compelling product storytelling and menu narrativesLead brand-driven events, activations, and experiential marketing initiativesDevelop PR strategies to enhance visibility across lifestyle and culture platformsMonitor brand performance metrics including footfall, customer sentiment, and campaign ROIManage budgets, external agencies, and vendor relationships effectivelyThe Successful Applicant4-7 years of experience in brand management, ideally within hospitality, F&B, or lifestyle brandsProven track record in developing and executing impactful brand campaignsStrong understanding of experiential marketing and consumer engagementDemonstrated experience in digital marketing, content strategy, and social media platformsAbility to manage multi-location operations and cross-functional stakeholdersStrong creative and aesthetic sensibility with attention to detailExcellent communication, presentation, and stakeholder management skillsAnalytical mindset with the ability to track and optimize performance metricsPrior exposure to premium or luxury consumer segments is preferredWhat's on OfferOpportunity to shape and scale a distinctive premium hospitality brandHigh visibility role with strong creative and strategic ownershipDynamic, fast-paced work environment in Mumbai's F&B ecosystemCompetitive compensation aligned with market benchmarksExposure to industry-leading collaborations, events, and partnershipsQuote job refJN-062026-7051590Job summaryFunctionMarketingSub SectorCategory / Brand / Product ManagementWhat is your area of specialisation?RetailLocationMumbaiJob TypePermanentJob ReferenceJN-062026-7051590
