A European consumer company had just entered the Indian market and invested substantially in the set-up of a manufacturing facility. They needed to quickly build a management team to help develop and expand the business. This project required speed, an ability to hire professionals across multiple locations in India, and access to experienced yet entrepreneurial candidates. Additionally, the company had also wanted to build up their brand (which was still relatively unknown in India) and appeal during the search process.
These challenges were addressed using a comprehensive web advertising campaign that Michael Page (MP) executed. An account manager, with close to 10 years of experience in the consumer industry, headed the campaign. His extensive experience had allowed him to identify suitable candidates for each role. There was also close coordination among the MP offices in India during the campaign, enabling a smooth hiring process.
MP India filled 12 positions, ranging from entry level and management to CXO-level roles, across sales, account management, marketing and human resources, in five locations. The organisation has subsequently grown its business and built up a robust brand in the Indian market.
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