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The purpose of this position is to head up the entire brand operations from sales, marketing, brand management, new product development and managing all the customer touchpoints with a focus on the entire 4P gamut of marketing. The incumbent will be solely responsible for the entire strategy of the brand in the offline and online space and have the top & bottomline accountability lying with them.
The objective of the job is to lead all brand communications for the luxury brand on all the channel platforms such as ATL (TVCs, radio, print etc), BTL (Roadshows, client outreach etc) and Digital (social media, affiliates, etc) and to work with agencies to create briefs about the brand.
1. Lead 360 degree marketing for a new and fast growing business vertical of a consumer internet conglomerate 2. Drive business growth through Growth Marketing and Product Marketing
This is a Brand Head role for the parent brand of the organisation.
Our Client is looking for someone to drive Brand Campaigns and Communication Strategy for PAN India
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