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VP - Private Label

Bangalore Urban Permanent View Job Description
Lead the end-to-end growth of in-house consumer food brands/Private label brands with full P&L ownership, from brand creation and product development to sales execution across channels. This is a founder-style role offering the speed of a start-up with the resources of a scaled platform.
  • Full ownership to build and scale consumer food brands from scratch
  • Full autonomy to build, scale, and lead Private label brands end-to-end

About Our Client

The client is a high-growth, tech-enabled retail platform transforming India's food and grocery ecosystem. With deep kirana network integration, robust supply chain infrastructure, and in-house brand ambitions, they combine the agility of a start-up with the scale and stability of an established player.

Job Description

1. Build Brands That Consumers Love



  • Conduct first-hand consumer research to identify urban household needs


  • Create and position consumer brands with sharp pricing, packaging, and product design


  • Launch and iterate fast, first products to shelf within 90 days


  • Build meaningful sourcing-to-shelf stories that connect farmers and urban families



2. Lead Sales Execution Across Channels



  • Personally drive distribution and visibility in kiranas, modern retail, and e-commerce


  • Create GTM playbooks based on ground-level feedback


  • Drive trials, repeat usage, and velocity through data-driven experimentation



3. Own Product & Supply Chain Development



  • Work with contract manufacturers and packaging partners


  • Maintain uncompromised quality, traceability, and compliance


  • Operate lean and fast, managing unit economics and launch timelines end-to-end



4. Cross-functional & Organisational Leadership



  • Collaborate with supply chain, category, tech, and finance teams


  • Inspire internal stakeholders to become brand evangelists


  • Balance short-term outcomes with long-term brand equity



5. Build & Scale a Rock-star Team



  • Start as a hands-on player-coach


  • Hire for consumer first mindset, not just pedigree


  • Leverage AI and automation to drive efficiency in marketing and operations



6. Drive Marketing & Demand Generation



  • Execute creative, high-ROI campaigns with lean budgets


  • Build dual-focused marketing: trade-facing and consumer-facing


  • Track metrics obsessively and iterate based on real-world insights

The Successful Applicant



  • 12+ years of experience in FMCG, preferably food categories like staples, snacks, beverages, or ready-to-eat


  • Proven track record of building a consumer brand or private label from 0→1, scaling it to at least ₹25-50 Cr+ in annual revenue


  • Demonstrated full P&L ownership, responsible for revenue, margins, and profitability over multiple years


  • Strong consumer-first, with experience building products based on deep consumer insights rather than trade push


  • Mass-market focus: Built products for urban middle-income Indian households, not just premium/luxury segments


  • Solid exposure to private label development, including product design, packaging, sourcing, pricing, and go-to-market


  • Hands-on experience in product development, sourcing, and supply chain coordination


  • Understand retailer eco-system and comfortable driving sales across channels such as general trade (kiranas), modern trade, e-commerce, and quick commerce


  • Technology-savvy: Experienced in using data, analytics, and digital platforms for growth, feedback loops, and decision-making


  • Start-up mindset: Comfortable with speed, ambiguity, lean teams, and direct execution without full-function support


  • Strong executive presence, able to lead teams, influence cross-functional stakeholders, and drive org-wide alignment



Strong Pluses:



  • Background in tech-first consumer or D2C FMCG companies


  • Player-coach style, who has personally executed brand building and sales, not just managed teams


  • Founder or early-stage builder experience in food/CPG


  • Experience working across both general trade and ecommerce channels

What's on Offer



  • Full P&L ownership to build and scale India's next big consumer food brand


  • Founder-style autonomy with access to an established distribution and supply chain ecosystem


  • Opportunity to create lasting impact at scale in the food retail space


  • High visibility role working closely with the founding team and board


  • Competitive compensation with significant equity upside



Quote job ref
JN-072025-6801504

Job summary

Function
Sales
Sub Sector
FMCG & Consumer
What is your area of specialisation?
Retail
Location
Bangalore Urban
Job Type
Permanent
Job Reference
JN-072025-6801504

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.