VP - Marketing and Growth - D2C - 7-11 years - 4177415

Job Description
Summary
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Leading key functions of a growth stage organisation
Chance to scale up an org from ground up

About Our Client

The client is a series A funded D2C start-up based out of Mumbai.

Job Description

Develop, implement, monitor a cohesive marketing plan to increase brand awareness and annual sales along with smooth execution of marketing campaigns and launches in line with the budget

Continue to strengthen the brand's unique and compelling image, personality, and voice to build the category of cloth diapers in India alongwith the brand

Strengthen the current e-commerce, Ambassador network, retailers, and D2C arm of the brand to drive business growth while developing newer channels, if required

Liaison with key stakeholders at Amazon, Flipkart and other key channels to drive exceptional brand growth on these platforms

Mobilize execution teams to implement the ideas/strategy as discussed and primarily - get-things-done

Contribute to the executive leadership of the overall business as an active member of the core executive team.

Build relationships with media and stakeholders through creative PR activities

Be hand-on on marketing and business metrics and be data oriented with decision making

Work cross-functionally with product managers and customer service team to make sure all Initiatives can be and are delivered with high level of quality and efficiency

The Successful Applicant

Proven work experience as a Marketing head/Growth or other sales role

7-11 years of relevant experience

MBA or PGDM in Marketing or communication from a tier 1 Business School will be preferred

Demonstrable experience in designing and implementing successful marketing campaigns

Working knowledge of SEO, web analytics, and Google AdWords, CRM software and digital marketing tools and techniques

Experience across marketing channels, social media, affiliates, display advertising, CRM & email marketing to ensure all channels are fully exploited within acceptable ROI levels.