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VP - GTM - Regional Brands

Bangalore Urban Permanent View Job Description
This role involves building and scaling a strategic Go-To-Market service to help regional FMCG brands grow beyond their core markets using a combination of digital marketing, retail activation, and data-driven insights. The Vice President will own the full P&L, lead cross-functional teams, and work closely with founders to drive innovation, execution, and long-term growth.
  • Build a GTM service to help regional FMCG brands scale across India.
  • Own and scale a GTM business unit from 0→1 and 1→10 with full P&L control.

About Our Client

A fast-growing, tech-driven B2B company operating at the intersection of retail, supply chain, and digital commerce.

Job Description

  • Define and execute the vision for a GTM tailored to regional FMCG brands.
  • Develop scalable GTM services including digital ads, brand activations, sampling, and retail intelligence.
  • Drives scalability and repeatable success models and drive brand graduation from one tier to the next in scale and ARPB (Avg Revenue per Brand) monetization
  • Collaborate with product, tech, supply chain, and retail teams to build platform-based solutions.
  • Full P&L ownership for both the Regional Brands business and the GTM platform including revenue, supply chain costs, contribution margins, and brand growth.
  • Design commercial models (e.g., subscriptions, performance-based pricing) and drive monetization.
  • Lead a multi-functional team across sales, marketing, operations, and category management.
  • Foster a culture of experimentation, ownership, and customer-centricity.

The Successful Applicant

  • 15+ years of experience with proven P&L ownership in high-growth startups/ business units/ FMCG companies.
  • Demonstrated success in building and scaling internet/platform businesses (0→1 and 1→10).
  • Strong understanding of India's FMCG landscape, General trade and regional brand dynamics (preferred).
  • Experience leading cross-functional teams and collaborating with product, tech, and ops.
  • Strong product thinking, customer empathy, and ability to engage with family-run businesses.
  • High integrity, resilience, and a bias for action.
  • MBA from a Tier-1 business school preferred.

What's on Offer

  • A high-impact leadership role with full ownership of a strategic business unit.
  • Opportunity to shape the future of regional brand expansion in India.
  • Work with a mission-driven team solving real-world problems at scale.
  • Fast-paced, entrepreneurial environment with significant learning and growth potential.



Quote job ref
JN-072025-6801519

Job summary

Function
Retail
Sub Sector
Category Manager
What is your area of specialisation?
Technology & Telecoms
Location
Bangalore Urban
Job Type
Permanent
Job Reference
JN-072025-6801519

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.