Trade Marketing Manager

Mumbai City Permanent
  • Opportunity to work with a leading European MNC serving healthcare industry
  • Best industry compensation and opportunity to grow exponentially

About Our Client

Global hygiene and health company, with its headquarters in Europe. The products portfolio contains one-use products such as tissue paper, baby diapers, feminine care, incontinence products, compression therapy, orthopedics and wound care.

Job Description

  1. Conceptualize and Prepare customer specific Trade promotion plans to drive revenue growth in the trade channel
  2. Monitor the execution of the plans by the sales team
  3. Utilize the Trade Promotion budget in driving activities in the channel and Track budget and ROI
  4. Ensure compliance regarding the schemes and activities in the trade channel
  5. Meet the Super Stockist and Super Stockist sub-dealers regularly to get feedback on market activities - 10 to 12 days in the month
  6. Drive communication regularly on pricing and schemes to the sales team
  7. Identify market / customer needs and develop market appropriate products
  8. Prepare for and work with the sales team to launch products in the dealer network
  9. Organize engagement activities, meetings, trade shows
  10. Increase share of wallet and brand mix by engaging with the Super Stockist and Dealers
  11. Study the market (market mapping), competition and develop strategies for entry into new channels like pharmacy
  12. Develop communication plans for the sales team to engage effectively with the customers
  13. Monitor KPIs around top line, GP targets & no. of parties billed - tweak/optimize schemes for the coming quarter
  14. Track competition initiatives/schemes, new entrants, etc.
  15. Deliver sales targets for legacy portfolio through SS

The Successful Applicant

  • Experience of 5+ years in trade / channel marketing
  • MBA in marketing
  • Having adequate customer/ market knowledge and experience of working pan India



  • Preferred from Med Tech, pharma, OTC channel, FMCG companies

What's on Offer

Opportunity to work with a leading European MNC serving healthcare industry

Best industry compensation and opportunity to grow exponentially

Quote job ref
JN-052022-5604427

Job summary

Function
Marketing
Sub Sector
Trade / Shopper Marketing
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Mumbai City
Job Type
Permanent
Job Reference
JN-052022-5604427